Swot Analysis Of Midas

INTRODUCTION

(Concepts of the supply chain and of supply chain management are attracting management focus in many industries. Driven by the concept and development of SCM there is an ongoing realization that companies need to establish relationships with their suppliers and customers in order to assure their own competitiveness in an industry Many firms realize that partnerships with customers and suppliers are important means of establishing competitive advantage There is a trend towards closer and more long-term relationships between the different actors in a supply chain, the driving forces being increased business complexity, shorter product life cycles, global competition and pressure on profit The structure and integration of distribution

In Kerala approximately 70% of land is covered with rubber plantation.

Midas is one of the India’s largest suppliers of tyres retreading . It is one of the foremost companies in the industry of rubber. The company constantly improves their activities and mixtures to provide customers with best mileage through the MIDAS brand products. Midas could gain a good market share as compared to competitor like ELGI and MRF. The study will enable us to rate their judgment towards the product is also taken in to deliberation. Tyre and tyre product are made out of rubber and they are factory-made by the moulding method. Tyres are used in vehicle for relaxed ride and for low power consumption.

At present Midas is facing stiff competition in the market. Small scale industries are also spouting of largely and these small scale industries plough a great amount of profit. So the study has much

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