Swot Analysis Of Milo

MILO
Milo is a milk refreshment drink with chocolate and malt, delivered by Nestlé. Milo originally originated from Australia. It was created by Thomas Maynein 1934. Milo is additionally made in a few other countries. Milo gets its name from the Greek athlete Milo of Crotona, who was known for his unbelievable strength.
Milo is most regularly sold as a powder in a green tin, frequently portraying different wearing exercises, Milo is accessible as a premixed refreshment in a few nations, and has been along these lines formed into a cafe and breakfast grain. Its arrangement and taste vary in different countries.
Segmentation of Milo
Segmentation is the division of segments which intend to isolate the commercial center into parts, or sections, which are perceptible, available, significant, and beneficial and have a development potential. At the end of the day, an organization would think that its difficult to focus on the whole market, due to time, expense and exertion limitations. It needs a "perceptible" section - a mass of individuals who can be distinguished and focused with sensible exertion, cost and time.
The target market of Milo is primarily children aged from seven to twelve. And secondarily mums who want their kids to have a healthy lifestyle.

A decent position gives the item a USP (Unique Selling proposition). In a commercial center messed with loads of items and brands offering comparative advantages, a great situating makes a brand or item emerge from the rest, presents it the capacity to charge a higher value and fight off rivalry from the others. A decent position in the business sector additionally permits an item and its organization to ride out terrible times all the more effectively. A decent position is additionally one which permits adaptability to the brand or item in expansions, changes, appropriation and