Swot Analysis Of Ministop In Dapitan

COMPETITOR VRIO ANALYSES

Ministop in Dapitan Valuable Rare Costly to Imitate Organized to Capture Value Result

Employee Management Yes No Temporary Competitive Advantage

Inventory Management Yes Yes Yes Yes Sustainable Competitive advantage

Brand/Image Yes Yes Yes Yes Sustainable Competitive Advantage

R&D Skills Yes No Competitive Parity

Customer Experience Yes No Competitive Parity

Ministops at dapitan is the main convenience store for the commerce students because it is the nearest store when they can buy they’re needs. Employee management is valuable up to customer experience because these are the major qualities that a business need to have.

7/11 in P.Noval Valuable Rare Costly to imitate Organized to Capture

Some of it are on the go food which is admired by students. People tend to look nowadays at healthy food, and most of their product is processed food.

PRICE Strength in terms of price is high because, some of it only ranges from just P7 (least price). Almost all of the packaged food they offer has a very high price compared to the grocery and of course the wholesaler.

PLACE Ministop is located almost everywhere. Some of their stores are located to a place where there is small amount of foot traffic.

PROMOTION No need to rent commercial space, since the store itself can be placed with the promotional stuffs. Only few people are aware of their new promotions, because it is not advertise nationally.

Over-all ministop has its own strengths and weakness like all business. They’re whole strength is their location, because they manipulate the whole dapitan as it is the closest convenience store in the area. They’re weakness is their whole store, it is dirty, the air-condition is broken, for short they need to renovate they’re store.

7/11 P.

, many in quantity, and Tastes good. The packaging is not good. There is no variety on the siomai.

PRICE It is cheap, it attracts customers because of its price especially students. Others may take it dirty or not safe to eat because it is very cheap.

PLACE Asturias is known for a street that offers a food with a good quality. The stand has many competitors. And another factor is when it rain, there will be no customers and maybe the stall could separate into pieces since it is only made out of wood.

PROMOTION Selling very cheap siomais in their carts allure many budget conscious consumers They have little marketing strategy to advertise their product

The siomai in Asturias earns, every day they are sold out (every single siomai), that is basically good for a food cart and even better because the demand of their product is higher from their supply, which means that their business is running in good condition, but the weak point is also just the appearance of the food cart and of course to generate a larger sales and profit they have to meet the demand of the