Milano is a cafe shop in Ashburton area. I have worked here for over 5 years. It has about 50 seats and offer breakfast and lunch. Today I use Milano to do this assignment.
Mission:
Milano provides the best quality coffee, hard to forget hot and cold gourmet food and drinks, warm and thoughtful, convenient and efficient service to customers
Vision:
Within 5 years, Milano will have made itself as the best coffee shop in Ashburton area, dedicating all of itself to the Ashburton customers with best coffee, drinks, delicious food and top service. In the future, Milano will have expanded to another key location in Melbourne CBD.
Purpose:
Make Milano’ customers-kids treat here as food heaven, grownups as sweet home, and the elderly as caring centre
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The boss agrees with the direction of the organization. After boss’s permit, the documents are ap-proved, copied and stored in archive room.
Strategic directions of the organisation
Marketing activities would follow the directions of Milano. Directions lead all the marketing activities to the same path.
Previous direction has effectively leaded the marketing activities to what we wanted. There are the details.
Previous marketing and position strategies
Previous marketing and position strategies aimed at customers from the middle class. The early bird special tried to attract those trades with low cost of coffee with food. There were effective. The specials increased the morning sales by 40% on average. Big breakfast special encouraged customers to eat more, but cost less. This special did not achieve a lot. The sales of big breakfast just rose 5%. The average price of lunch was about $10, trying to attract more consumers. The outcome was not good. The lunch did not go up, but sometimes even lower than prior period.
Advantages: the price was lower and food cost was low.
Disadvantages: the raw material was not good enough. The old menu did not grab more customers, because people like to see some changes.
SWOT
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The significant changes of competitor who is closed to Milano pushed many customers to our shop for drinks, because at first, they thought the new owner changed the brand of coffee and barista changed. Many old customers from competitor did not like new barista’s coffee. During this period, we provided loyal cards for those customers from competitor, trying to keep them. However, after a while, the number of customers reduced and some customers went back to the competitor. This outcome had high impact during the first several weeks of transmission of and went down after that. On total, the profitability is about up 5%.
Current marketing performance and previous objectives
Previous objectives:
1.Improve brand recognition so that at least people within area recognize our brand in surveys con-ducted by Milano and action marketing
2.Build up goodwill within our target market so that people within area label our company as socially and environmentally responsible
3.To position Milano as a provider of a superior coffee experience and gourmet food in Ashburton
4. Increase foot traffic from 180 to 250 customers per day
Current Marketing performance
1. Weekly magazine
In addition, the paper also examines the department’s current strategic plan and assesses its chances of success.
The idea was to lower the price of healthy food in bodegas to increase the demand for
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The plan includes to focus on buying fresh vegetables, fruits and meats from local producers, however this consumes more time for those to produce a supply chain of artisanal products Bargaining Power of Suppliers The objective of Eataly is to uphold the system of ecologically and responsibly sustainable production, distribution and commercialisation. Therefore enterprises for this supply chain are selected carefully. In addition to this, Eataly in order to secure their business has purchased shares in various suppliers (Morandi, 2011). At present time, Eataly own or are partner in more than nineteen companies that distributes or produces Italian food.
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We enjoy market leadership and are fast expanding. We have the largest franchise network of outlets within the country, having presence in all major urban centres, and are prepared to explore market potential in Gulf, UK, USA and Europe soon It’s a long history of 40 years of hard work, perseverance and passion. The idea of establishing Cafe Students was conceived and materialized by Haji Mohammad Ali (Late) in 1969 with very humble beginnings. It all started from home cooked Biryani and a few other dishes served from a small eatery located in the middle of the city, Saddar, Karachi.
Good morning, to the Headmistress, Madam Jane, fellow teachers, parents and dear students. First of all, I like to thank the organizing committee of this Entrepreneurship Day for giving me an opportunity to talk today. I am honoured to be invited here. This school was a place where I shared many moments while growing up. For my speech today, I want to talk about “Why breakfast is the most important meal of the day?”.
They sell the finest coffee from all over the world. It also has a book corner in the left hand side of the shop where we can buy books. They make very good coffee as well. This place is an ideal place for students and employees to release stress. As I made my way through the transparent glass door, a blanket of warm air hit me and the rich aroma of coffee which was delectable.
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Calm coffee 's customers can easy change choose to substitutes because there are many substitutes in the market, such as soft drink or other special beverage from restaurants, and instant and bottled beverages and other goods from grocery stores. The cost of shifting to substitutes is lower because Calm coffee 's customers do not need to spend more cost for the shifting process. In addition, many of these substitutes cost less than Calm coffee products like soft drink or bottle drink. Thus, based on this part of the Five Forces analysis, Calm coffee must consider the threat of substitutes as the top-priority concerns. The threat of new entrants of the 5 Forces analysis model shows that new entrants have obvious but not intense effect on Calm Coffee’s business.