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Sample Swimming Business Plan

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Mission Statement: At Moby's Swimming School, our purpose is to develop swimmers who are safe in the water, at home in the water, and in love with the water. It is our belief that every Jamaican should be a competent swimmer and we have the best team in the country to ensure that effective learning is achieved at an affordable price. Who is the customer? The targeted customer for this venture includes adults and children all over Jamaica who want to learn to swim. The age group of our customers will range from 1 year old to 80 years old. School children within a 20 mile radius are the main target market who would have the option to participate in swimming activities during their allotted physical education times. Parents of these children as well as other adult males and females would also be targeted for specially designed adult classes. The customer base will also include people who are recovering from physiological challenges. Special sessions will be arranged with the local physio therapist who will tend to their needs. Parents looking to have pool parties for their kids will also be targeted as the venue will be available for occasions such as these. The area mostly consists of middle class citizens who are able to afford this type of service. How does the customer make …show more content…

Social media, newspaper, flyers and handouts in schools will be among the methods used to get world out to the identified target market. Research has shown that it is a service that is needed in the area and people are excited and ready to indulge. The location is central and will be much easier for everyone to reach to compared to the closest competitor. The schools in the area are also traditionally very jealous, so once the first school is enrolled, the others will follow. Physiotherapist have also been informed of our service and will recommend patients for rehabilitation

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