Swot Analysis Of Mondelez International

Mondelez International, is an American multinational confectionery, which focus on food, and beverage company based in America with a total global headcounts of 107,000. This includes of a global branding of snack and food of the former Kraft Foods Inc. North America in 2012.

In the same year 2012, The Mondalez has officially crafted its name by Kraft Foods employees which originally from the words of “world and delicious” in Roman language.

The company manufacturing plant is located in Deerfield Illinois, Chicago which produces a wide range of chocolate, biscuits, gums, confectionery, coffee and powdered beverages.

Mondelez international carries many international branding such as Cookies and Crackers which consist of Oreo, Chips Ahoy,

To produce tiger biscuits,it is necessary to add some butter or oil. Butter and oil is under categories of fat while oil is in liquid form and butter is in solid form. Butter is a solid daily product and obtained from animal fat. Fat is used to shorten the dough of biscuit. When fat is rubbed into the flour, the molecules of fat will surround the flour particle and exclude water. Flour used is to avoid the development of gluten in the dough. Fat can exclude the water as any increasing water will tend to encourage the development of gluten.This is because gluten will make biscuit become hard. Therefore, fat is necessary for the production

This cycle will help the company to easy sell their food products to the consumers and it also will make consumers easier to buy the food products at anywhere else. Manufacturers is the first process of food distribution. Manufacturer is a process of the food products that including changing raw ingredients into edible products. It also has able to extend the shelf life of the food products. According to the newsroom of Mondelez International Company, there are three manufacturers of Tiger Biskuat in Malaysia such as Shah Alam, Johor Bahru and Prai. Besides, after the food products had been manufactured, the next process of food distribution is distributed the food products to the wholesale food distributors (wholesalers), who also known as the middle people. The role of wholesale food distribution Is to purchase the food products from the manufacturers and get the permissions from the company to let them to sell the food products or using the products for business. The wholesale food distributors will always ensure the food products is available to sell it when they purchase the food products from the factory. They also will sell the food products in bulks. Based on the Mondelez International Company, the products of Tiger Biskuat will sell it to the wholesalers, which is Kraft company. After that, the wholesale food distributors will sell the food