Swot Analysis Of Mother Dairy

 Dairy mother has a market share of about 33% in the branded sector in West Bengal where she sells 3.4 lakhs litre of milk per day on average and undertakes its marketing operations with about 51 distributors and 600 retailers Kolkata itself. It has a huge advantage over its competitors because it is the only player when it comes to the sale of milk in bulk token. Before the entry of competitors like Amul, selling bulk milk from their mothers milk booths was about 35% of total sales in the branded segment, where Mother Dairy was the only player on the market. However, for five years, sales are declining steadily, and now it is just 8-9%.

 Chronic shortages of milk, India has emerged today as the largest milk producer in the world nearly

The milk market is effective especially in urban areas, inhabited by more than 25 percent of the population. An estimated 50 percent of the total milk produced is consumed here. At the end of 2007, the urban population is expected to increase by more than 100 million to reach 864 million in 2007, an increase of about 40 percent. The expected increase in the urban population would be a boon for Indian dairying.Presently the organized sector both cooperative and private sector and the traditional answer to this market. In this period of boom Mother Dairy seeks to take advantage of the opportunities that are available in abundance for all milk producers. Mother Dairy - Delhi was established in 1974 under the Operation Flood Programme. It is now a subsidiary of National Dairy Development Board (NDDB). Mother Dairy sources all its requirements of liquid milk dairy cooperatives. Similarly, Mother Dairy Fruit sources and vegetable producers / producer associations. Mother Dairy also contributes to the cause of oilseed producer cooperatives that manufacture / pack the Dhara range of edible oils by marketing undertaking nationally Dhara all

For the equilibrium margins, they explicitly model the behaviour of different agents on the market. Because the agents ' behaviour changes in response to changes in the economic environment, they observe changes in the margins of channels in total and how they are distributed among channel members. They explain this variation by examining the impact of directly measurable on the total margins in the distribution chain and the share of these margins, which manufactures and retailers obtain factors. They analyze the market factors affect total margins over the channel, the size of other manufacturer specifications and retailers have a significant impact on how the margins are