Motorola Swot Analysis

COMPANY PROFILE
Motorola Inc. was founded on 25th September, 1928 in Schaumburg, Illinois, United States. It was an American multinational, founded by Galvin brothers, Paul and Joseph. It was initially named Galvin Manufacturing Corporation. After having lost $4.3 billion from 2007 to 2009, the company was divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011.
The company's first products were battery-eliminators, devices that enabled battery-powered radios to operate on household electricity. In 1930, Paul Galvin wanted a brand name for Galvin Manufacturing Corporation's new car radio, and created the name “Motorola” by linking "motor" (for motorcar) with "ola" (it was a popular ending

TRAINING & DEVELOPMENT: A CULTURE IN MOTOROLA
Motorola began training its employees right from its inception in 1928, when it was just a technical product training on the factory floor. Training at that time was pretty narrow and functional in scope. It just focused on training the new employees about how to handle manufacturing equipments. So, that they can perform the job assigned to them with ease and perfection. But by 1980’s Motorola emerged as an apex organization showcasing the world, how to invest in your employees to educate, train and develop them.

Unique training initiatives of Motorola turned learning into a continuous process which became deeply ingrained into its culture. In 1980’s training initiatives of the company lead to foundation of Motorola education and training center for training of Motorola employees

This department laid focus on delivering learning material to all Motorola employees throughout the world at any convenient time. The training programs were made more interactive using multimedia like videos, creative presentations. It included a varied range of courses and skill development training programs. This initiative of Motorola revolutionized corporate training in true sense.

CONCLUSION

All the steps taken by Motorola lead to excellence in its products and enhanced employees’ productivity as well as their job satisfaction. These training and development culture served the dual purpose of not only upgrading Motorola’s employees but it attracted young talents to be part of the organization. The training practices of Motorola make it stands among the best companies of the world that recognize the importance of training and development and implement it successfully. The attitude of Motorola towards its employees training has transformed the way the corporate world looks at training.

BIBLIOGRAPHY

• https://hbr.org/1990/07/motorola-u-when-training-becomes-an-education
• http://www.icmrindia.org/
• http://www.aiga.org/case-study-motorola-solutions/
• http://www.motorola.com/
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