Swot Analysis Of Twista Lt

Twista’Lit
Delicious at Every Turn

Target Market

Our product appeals to a wide range of people, however our main target market would be boys and girls between the ages of four and eighteen. We say this, because the visual appearance of the Twista’Lit is eye-catching to the younger generation and makes our product seem more fun and interesting. It will attract lots of buyers, particularly children who will begin to urge their parents to buy them this unique Nando’s treat.
This therefore means that the Twista’Lit will also appeal to parents, because it’s an “easy on the go” snack that they can purchase quickly for their children.
The product is not an expensive one, however it is more of a want than a need, so it would more likely be aimed at people of a “middle-income” status.
Overall, our

To give it that dessert-like feel, the Twista’Lit is also drizzled with milk chocolate. The product is unique, delicious and quite affordable, therefore making it appealing to many people. Not many of Nando’s big competitors (e.g. Steers and KFC) have this product on their menu and so therefore it will help Nando’s stand out from amoungst all of them. The product is at an adavantage because although it is a more of a treat than a meal, it still appeals to vegetarians. It’s interesting appearance will attract consumers and it’s delicious taste will keep them coming back for more.
The packaging of the product, will include a brown cardboard cone being wrapped around the Twista’Lit. The benfits of this pakaging includes the fact that it prevents the melted chocolate from messing onto the consumers clothes. Nando’s branding, as well as the name and slogan of this product, will also appear on the cardboard cone (in red and green ink) to help insure the product’s manufactorer can be easily identified by other consumers.