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Swot Analysis Of Nescafe

1508 Words7 Pages

Department of Management Studies
Marketing
Assignment-1 on Nescafe

Submitted by
Arpit Gupta MS14A017
Table of contents
Contents
Table of contents 2
Introduction 3
BRAND 3
About product in WORLD 3
NESCAFE IN INDIA 3
The 4 P’s applied to Nescafe 4
Product 4
Promotion 4
Price 5
Place 5
SURVEY ANALYSIS 5
SEGMENTATION , TARGETING AND POSITION OF NESCAFE 6
Segmentation 6
Targeting 7
Positioning 7
COMPETITORS 8
PRODUCT LIFE CYCLE 8
SWOT ANALYSIS OF NESCAFE 10
BIBLOGRAPHY 10

INTRODUCTION

BRAND
Nestle is a Swiss based multinational food and beverage company Nestle was founded in the year 1867 by Henri Nestle (German Pharmacist) in Switzerland. Nestlé’s products include baby food, bottled water, coffee and tea, dairy products, ice cream etc. Nestle setup its first factory in India in the year 1961 in Moga, Punjab. The other factories are located in Karnataka, Goa, Haryana and Tamil Nadu. In India, the first factory was setup in order to sell ‘Nescafe’, their coffee product which was well known in other parts of the globe by then. Nestlé now has nearly 150 factories in 195 countries. The share value of Nestle has increased by a massive 28% in past one year to 6400.
About product in WORLD
Nescafe is one of the brands of coffee, made by Nestle. Nescafe has been derived from Nestlé + cafe, In Hebrew,‘Nes’means miracle and ‘café’ means coffee- miracle with coffee. In the year 1930, Brazil had surplus of coffee but they did not know how to preserve it. Brazil government

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