Swot Analysis Of Nestle

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Nestlé overview Nestlé is a company that originally started its activity in 1866, founded by Sir Henri NESTLÉ who lived in Vevey, Switzerland which is now the official location of their headquarters. The Nestlé story all started with a formula created to provide baby’s a safe alternative to breastfeeding, it was initially sold to local doctors but after a baby had consumed the product and it resulted in saving his life, it was then produced on a large scale and marketed for the public consumption. Later in 1905, the company merged with another called "The Angelo Swiss Condensed Milk Company and became the world 's largest dairy company. (Nestlé, 2018) Overtime the Company grew and today Nestlé is the world 's largest food and beverage company with more than 2 000 brands and is present over 191 countries (Nestlé, 2018). Regarding to their financial turnover, they are the first firm worldwide in terms of FMCG (Fast Moving Consumer Goods) above Procter & Gamble (2nd), PepsiCo (3rd), and Unilever (4th) (Cofisem societe, 2018). Besides dominating the food and beverage industries, Nestlé also provide pet care, nutrition, health and wellness. Their brand portfolio is as impressive as it gathers the world’s most popular brands such as KitKat, Maggie, Häagen-Dazs, Mövenpick, Smarties, Milo, Crunch, Herta, Buitoni, Perrier, Nescafé, Nespresso, S. Pellegrino, Fitness, Felix, Friskies, Purina, etc. (Nestlé , 2018). Their turnover is mainly built from Beverages (30%), pharmaceutical

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