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Swot Analysis Of Nestle

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Market and Industry Information of Nestle Nestle is the world 's biggest food manufacturer. There are almost 450 factories around the world. There are various type of food that are manufactured by Nestle. Some examples of brands that are from Nestle 's products are Nescafe, Kit-kat, Maggi, Lactogen, Nespray and Milo which is the world 's famous chocolate drink. In addition, these products also are the world-famous brands. Apart from that, Nestle also controls a shareholding in one of the famous cosmetics company which is L 'Oreal. Besides that, their target market is in the food and beverage business. Furthermore, Nestle company also put their priority on in health and wellness and develops nutritionally balanced products and comes out with one slogan which is "Good Food, Good Life" (Nestle SA,2015). Besides that, Nestle (Malaysia) Berhad had stated some of their major competitors. The top competitors of Nestle are Yeo Hiap Seng(Malaysia), Apollo food Holdings Berhad, Unilever and Cadbury Plc. One of Nestle competitors which is Yeo Hiap Seng(Malaysia) had come out with various type of beverages such as Chrysanthemum tea, Yeogurt, Soyrich and others. They also produced some type of food which are noodles, canned food and sauces (Yeo Hiap Seng(Malaysia) Berhad,2016). The second competitors are Apollo Food Holdings Berhad. They had produced 22 products on snacks, wafers, layer cakes and swiss roll (Apollo Food Holdings Berhad,2009). For Unilever company they had 4 category

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