Swot Analysis Of Nestle

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Nestlé, the world 's leading nutrition, health and wellness company. Its mission that emphasize "Good Food, Good Life" is to give consumers have better taste, more nutritious choices among the food and beverage categories and eating occasions everyday.
Nestle 's mission statement is well connect and reflects the long term objective in the business. The company will offer the best food product with the perfect quality throughout the life of their customers regularly, which will eventually improve the quality of the life of their customers. The mission statement put the priority on the presence of the company in every country. It will figure out the need of its customers and provide the best products to achieve the demand. The mission also displays the high quality which is maintained in the wide range of products of Nestle. The company convinces that they provide the best range of food products to continue the first preference of its consumers.

Nestlé 's vision, "to be a leading, competitive, nutrition, health and wellness company that delivering improved shareholder value by becoming a preferred corporate citizen, preferred employer, preferred supplier, selling preferred products."
Research and Development (R&D) is a main competitive advantage for Nestlé. Without R&D, Nestlé unable to become the leader of nutrition, health and wellness in food industry. With 29 research, development and technology facilities around the world, Nestlé holding the biggest R&D

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