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Swot Analysis Of Nestle India

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INTRODUCTION I. Nestlé India ("About us", n.d.) Nestlé India, which the company was formed in the year of 1961, is a subsidiary of Nestlé S.A, a Swiss transnational food and drink company headquartered in Vevey, Switzerland. To date, the company has a total of eight factories and more than 7000 employees across India (See Figure 1). Nestlé India’s main priority is to provide its customers with a wide range of products that meet global standards and continues to show commitment to long-term sustainable growth and shareholders’ satisfaction. Furthermore, the company insists on the honesty, integrity and fairness in all aspects of its business as well as the business relationships in between. Over the past three decades, Nestlé India has earned its reputation as “Most Respected Companies” and “Top Wealth Creators of India” in the Indian society. Figure 1. Presence Across India [Online image]. (n.d.). Retrieved from Nestlé India website: https://www.nestle.in/aboutus/presenceacrossindia. II. The history of Maggi ® Figure 2. Julius Maggi had his finger on the pulse [online image]. (n.d.). Retrieved from Nestlé global website: http://www.nestle.com/aboutus/history/nestle-company-history/maggi Maggi owned its name from the founder, Julius Michael Johannes Maggi, a Swiss entrepreneur. In the year of 1869, Julius took over his father’s hammer mill and decided to seek ways to open a new area of production. After years of effort, this young came out a solution by

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