Swot Analysis Of New Belgium Brewery

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New Belgium’s competitive advantages are a branding strategy based on customer intimacy and being socially responsible (Ferrell & Hartline, 2014). Even after success, New Belgium Brewing has remained true to their core values and brand authenticity (Ferrell & Hartline, 2014). Their social responsibility is a staple of who they are and what they stand for. They have been able to provide their customers a clear view of their values, not only a high quality Belgium beer. Their consumers see them as a world class beer producer, who is a leader in environmental friendly production making this being their biggest competitive advantage.

New Belgium puts the environment in front of their bottom dollar, as going green does not come without cost. Often companies market that they are “green” and often throw around the words “going green” loosely. However, New Belgium is not just going green; they are green and always have been green since their inception. Environmental efficient facilities
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In fact, a 2014 Nielsen study showed that 55 percent of consumers are willing to pay more for products and services that are green (N.D., 2017). Consumers want to feel good about the products that they are buying (Ferrell & Hartline, 2014).

Needless to say, New Belgium Brewery is a step ahead of competition. With environmental practice now a competitive necessity in the world of business (Tan & Zailani, 2009), New Belgium’s competitors will need to follow suit. After all, New Belgium Brewery’s technological innovations have allowed them to be recognized as a “paradigm of environmental efficiencies” (Ferrell & Hartline, 2014). This is not something that is easily earned. In return for their loyalty to their core values and appreciation for the environment they will continue to have brand

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