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Swot Analysis Of Nike And Adidas

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In line with its continual focus on improvement of operations management within the Group, its global operations drives its production, planning and distribution of most of its throughout the world. The main mission of AG and its operations team is to provide customers better, efficient and desired products at right point of time across the channels. Therefore it has defined certain strategic priorities and goals through the implementation of necessary high focus initiatives.

Cost effectiveness The goal of this strategy is to reduce the supply chain and product costs. This can only be achieved through an implementation of automated process and also optimization of production process through efficient selection of material, colour and design …show more content…

Competitor Analysis - Nike & Adidas Group
Nike is one of the biggest competitors of Adidas Group. The major business activity of Nike is to design, market and sell athletic shoes, apparels, accessories and other sports equipment. It offers products in 8 major varied categories which includes Football, Basket ball, Women 's training, Men 's training, running, action sportswear and Golf. They offer high quality and innovative products .
Nike:
Nike adopts a strategy which focuses on innovation and R&D (research and development) to become profitable and produces shoes, apparels and other equipments in such a manner that they reduce or completely eliminate injury. This maximizes the comfort and helps in better athletic performance. It is also an effective cost provider and has a broad differentiated strategy. Nike do not have any production plant and therefore they focus in designing and distributing their products by outsourcing to countries like Asia, Taiwan and Korea. Nike 's future strategy is focused on producing environmental and eco friendly products. They have planned to design shoes by eliminating the use of organic compounds so that there is minimum wastage in the production process and reduced emission of carbon dioxide gas. Nike 's major focus is on American …show more content…

b) Logistics & Supply Chain Management
Nike: The company utilizes a centralized supply chain management process. It utilizes up-to-date shipment data to refine and optimize the supply chain and lays an overt attention to reduction in transit time. Although it allows its logistics partners to manage the supply chain and provide logistic solutions, Nike maintains the right to decide on amount and region of shipment in response to customer needs.
Adidas: Adidas traditionally operated in a decentralized manner with different SBUs making independent decisions. However over the past decade it has moved towards automation and implementation of a centralized approach as well. This has aided in creating a consolidated global focus for the Group.
c) Supplier Relationship Management
Nike: The company builds strong relationships through exclusive production partnership of its flagship products. Further it encourages its partners & suppliers to develop joint production & development activities and helps in creating stability by establishing long term contracts and reducing demand

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