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Nike Demographic Analysis

736 Words3 Pages

SEGMENT
Demographics:
Male
• Soccer, Action Sports, Football, Golf, Jordan, Lacrosse, Running, Training, Basketball, Nike Sportswear, Outdoor, Baseball, Tennis, etc
Female
Action Sports, Golf, Outdoor, Softball, Tennis, Track & Field,Running, Training, Basketball, Nike Sportswear, Walking, Soccer, Volleyball Youth, Pre School, Infant/Toddler, Kids etc
Psychography;
Age: in between 13-46 years (70%) studies: 61% have an undergraduate degree Income: average personal income around $40,000
Behavior Factors:
People spend their money on basic sports equipments .Users enjoy active lifestyle, also they enjoy fitness activities for a fitness life
Buying situation:
Most of the sport persons are in buying equilibrium.which is 25% of our …show more content…

Nike holds a solid position in this market since it generally is by all accounts ahead in the innovation and style of their shoes when contrasted with contenders. Nike 's costs are focused too. They have the top of the line, innovative shoes that individuals are hoping to pay somewhat more cash for and afterward they have shoes, for example, Converse which begin at $44.99. Nike gives reachable items to individuals on numerous levels of wage so basically anybody can get their hands on a Nike item. This together is the thing that permits Nike to be in the firm and stable position they have in the athletic shoe showcase and will keep on doing so the length of they keep on doing the essence of what they are accomplishing as an organization.so no matter where there location is people will tend to buy their products.people should recognize our brand then our competitors …show more content…

Nike should plan to apply promoting strategies that are suitable with the general population who dwell in these mainlands or countries. Nike should applie a powerful showcasing correspondence and in the meantime still generally figures out how to be financially savvy regarding its advertising programs.it will be good if they give sales promotion during seasonal period to even boost there

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