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Marketing Strategies In The Sport Industry

1222 Words5 Pages

TASK 1
Considering our market strategy the target market of our company is for all ages and gender and as of our target location, we should consider the geographic and demographic which can be in a populated place like the city so many customers can reach and buy our products easily and for them to spread our products to others when purchasing for us to build more branches, which we need to improve to reach the satisfaction of our customers if they want to reach and buy our product within their destination.
If we want to have more connections with the people, we have to be more open to the idea of reaching out to the society and our advertising and promoting technique must be improved by the use of advertising online and giveaways to attract …show more content…

Since the leading sport industry companies already have the media on their side, our goal is to also put ourselves in the media to compete with these other companies.

In using market development strategy Pilot company always makes sure that the questions “Is it Profitable?” and “Will this make our sale increase?” is always assured, because in everything there has to be a strategy so that the company would grow even more. There are two segments Pilot considers when they plan on expanding their market, and they are:
• Geographic Segments - Pilot uses this technique in order to spread out their markets/branches. They are segmented by area, cities, counties, countries, regions and other international regions for the customers to reach our merchandise easily wherever they are.
• Demographic Segments – We use this to segment the people according to age, gender, culture and religion to know what kind of products we should target to make our sales …show more content…

Promotions must appeal to the consumer while accurately reflecting the products and services sold. Misjudging our demographic or pricing strategy could result in significant constraints to our sales. Other marketing constraints include the size of our market, the demand of our product, our ability to supply that product and the nature of our competition. Operationally, our marketing efforts may be constrained by the quality of our workforce, the direction of management and our overall ability to finance our strategy which we must surpass to help our company develop its marketing technique and for us to survive in the marketing

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