Nike Strengths And Weaknesses

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Nike is one of the top athletic company’s worldwide. Nike defines an athlete by “if you have a body, you are an athlete”. Nike fosters a culture of invention; creates products, services and experiences for today’s athlete while solving problems for the next generation. Making a Work Wear Sneaker for those who work in the restaurant industry is a highly demanded product. Nike Work Wear Sneaker would be comfortable, durable, non-slip, and very stylish; a sneaker that has yet to be invented.
Nike’s top strength is the number one preferred athletic brand in the United States and the world. Many professional athletes, famous models, actors, and musicians represent the brand. Nike already has the loyalty of their customers and continues
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Nike has no background on creating a slip resistant shoe that is worn in restaurants. From previous studies showed, slip-resistant shoes worn for less than six months were moderately more effective than those worn for more than six months, changing slip-resistant shoes every six months would reduce the risk of slips and falls (Verma, Chang, Courtney, Lombardi, Brennan, & Perry, 2012). This may suggest that if shoes are being replaced often that people are less likely to pay more money for a top brand, making the market smaller to reach. Another weakness is that because Nike has not been in this market, the make of the shoe may not hit all the safety points. There are several factors and safety rules that a non-slip shoes needs to meet. Another weakness would be the cost of research and design to produce this product. Although Nike specializes in high-quality sneakers designed for the sportsperson and while their wide range of designs and innovations cater perfectly to the sporting market, they don’t necessarily meet with the demands of the workplace (Best Slip Resistant Shoes for Chefs and Servers, 2017). Another weakness is identifying the need for this product in a foreign country. Although Nike is a worldwide known brand this product might not be preferred by those internationally and acquiring this information can be long and an expensive process. This product may lack legal safeguards and not be valuable to…show more content…
With the trend in advanced technology and using digital systems to take orders at restaurants, positions for restaurant employees are slowly starting to decrease. The trend in advanced technology could diminish the need for a slip-resistant shoe years to come. Most restaurants follow the safety trend in requiring employees to wear non-slip shoes. Slips and falls in the workplace cost US employers billions of dollars and rises with accounting for indirect costs including lost productivity, replacing workers and management time spent (CREWS, 2017). One of the easiest and most effective ways to help reduce such accidents is slip resistant footwear. In the industry young workers are seeking on-trend styles for a slip-resistant work sneaker that is designed safe, comfortable, lightweight and stylish. Factory workers, custodial employees, and labs also require slip-resistant shoes. Nike’s work wear line could reach several industries in demand for this product. With that being said, there are kinds of slip-resistant shoes; leather, cloth, cold storage, liner, and shock resistant. With there being so many different kinds of slip-resistant shoes, resources and production might be expense to
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