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Swot Analysis Of Nike Shoes

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Designing a new product that delivers satisfaction and comfortableness is Nike organization’s goal. The organization envisioned that introducing a new line especially for athletics is a huge advantage to the company. The product is a multifunctional footwear called “Comfosport” which performs many tasks and has a lot of functions. This footwear has many bases that can be changed according to the buyer preference. It has skating base that has skating blade for skiing, a base that has those small pieces for stability when playing football (stars shoes), a base for hiking that has light in the front to help guide hiker it and resistant to water, and finally they all can be running shoes at the same time and contains navigating compass and timer. …show more content…

- New Cairo, Nasr City, Ma’adi, Mohandseen, Zamalek, Kattameya, and Heliopolis will be the distribution Regions.

-MILLENNIUM Y, which is from the ages 16 until 40, is the target customers
-Can fit for females and males.
-Middle and upper classes are the organization’s target.
-Bases are optional for customers to buy whether all bases or choose their preferable ones. - Utility Based: Football, running, and base skating.

-Style Based: - For people who are interested in sports and being generally healthy.

SWOT Analysis
SWOT analysis is a tool that classifies the strengths, weaknesses, opportunities and threats of an organization. There are Internal forces (strengths and weaknesses) and external forces (opportunities and threats). Once this can be completed, SWOT analysis defines what could support the organization in achieving its goals, and what difficulties should be overcome or bated to realize wished results. According to Goodrich (2015), Taylor stated "This analysis leads to business awareness and is the cornerstone of any successful strategic

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