Swot Analysis Of Noodles

Market Analysis:

The instant noodle market in India was, virtually, created by Nestle in 1982 with the introduction of their brand Maggi. Maggi was positioned as quick snack option. With time, the concept of 2- minute noodle found acceptance with children as well as their mothers. It was not just a new brand, but a new food product for many of the Indians. In 32 years of its inception, the brand Maggi became a synonym for the instant noodles category. Even after passing of three decades, Indian customers have continued to be loyal to the brand.

Even though it has been more than three decades, Maggi never faced any serious competition. Instead, the brand has grown exponentially to become a generic brand in all these years. The only competition

• Change in consumer lifestyles – The consumer’s preferences and eating habits have been changed over the years. Their wider international exposure, increase in the younger population, the growth in middle class family and the concept of nuclear family are major factors behind the boost in the convenience food segment. Consequently, because of the availability, affordability, anytime- anywhere consumption and convenience, the instant noodle market has witnessed a high growth rate. From being a snack food for alternate- eating option, instant noodles have emerged to be a mainstream food item of choice for a large chunk of population.

• Growing customer base- The emergence of instant noodles has provided a new dimension to consumer’s meals. It is being consumed not just by kids, but by people across all age groups. It is no longer confined to be a home snack but is also increasingly being consumed at colleges, workplaces etc. After being a huge success in urban market, the next target is rural market. Low penetration in rural market presents a huge opportunity for the players in the

To change this mindset, brands are proactively introducing healthy offerings for their brand portfolio. Maggi launched vegetable noodles, chicken noodles, atta noodles and multigrain noodles to attract customers, while Glaxo’s foodles stresses on the multigrain aspect of their product.

• More packaging variant- Brands have introduced their offerings in different sizes. Many options are available to the customers: Right from single pack of 50-75 grams to value pack of eight noodles. Further, to increase the market penetration Maggi has extended its product offerings in even smaller pack of Rs.