Advertising is the fastest and most efficient way to communicate to the customers. Advertisement helps inform the consumers of the brand new products on the markets and reminds buyers of the existing and updated products. Therefore, the presence of advertising in today’s world has made a huge transition over the years. Today’s marketplace is really crowded and the competition for similar commodities in this crowded marketplace has been a tough one. It is vital for the companies to make eye-catching adverts to be able to compete with others, expand the market, increase the sales and enhance the goodwill.
Modifying a product in the existing market by changing its outlook, improving both its quality and performance, will create a more appealing product in the market (Maria, Grandinetti, & Bernardo, 2012, p. 73). This will attract more customers into buying the product, therefore, increasing the company’s sales. Apart from that, market development is another marketing strategy in the Ansoff matrix. This involves the company venturing into new markets to increase its client base. Opening up different branches at different locations will enable the company to reach new customers in areas that the product was not available.
Customer’s doubts regarding the products cannot be addressed as there is no two way communication. (iii) Complexities w.r.t. the choice of media: The effectiveness of advertising depends a great deal on the choice of media selected. If the selection of media is inappropriate, how good the advertisement is, it will not reach the target customers and serve any purpose. (iv) Lack of Feedback: The effectiveness of advertisement cannot be evaluated as there is no immediate feedback available from the
The company promotes the product through series of resellers and retailers. Common methodologies employed in push strategy are: sales allowances, guarantees for buy back, free test drives, contests, special advertising items, seasonal discounts, unique displays, etc. Pull strategy: This strategy attempts to get consumers to "pull" the product. The company focuses to create interest and demand for the car at the end-user level. Typical tactics employed in pull strategy are: gift coupons, cash pay backs, loyalty programs, sweepstakes, games, and point-of-purchase (POP)
They now create quality and practical ads and that shows the brand maturity and status. FUTURE RESEARCH This research may further be followed by students because this is a very vast topic and can be continue in future studies as a source of information. Students can contribute in this research by investigating on other topics related to advertisements effects on consumers. Here are some recommendations for the advertisements to be more attractive. Offer the best up-to-date product or service.
The content of advertising can be adjust to make it suitable with the customer based on the combination of parameters like customer purchasing behaviour, situation, location and demographic profile. This mobile advertising at the same time can be used to drive consumers to use mobile commerce enabled sites, which will enhance a positive connection with preferred brands. Mobile advertising also can encourage customer more effectively to buy a product or service compare to the sales promotions. Like example customer see the more attractive of text-to-win campaign compare to the traditional approaches. Time specific mobile coupons also can be sent to their potential customers when they make some promotion of a product.
Advertising; advertising messages are delivered in a wide variety of ways using many different kinds of media such as print media, television, radio and internet and social media. 2. Sales promotion; is a mixture of marketing communications and materials designed to intensify efforts of the markets sales force, induce intermediaries to stock and sell the product or service and sell within a period of time. 3. Direct response marketing; is an interactive system to create and keep customers by maintaining a long-term personal relationship.
Soft drinks have been part of the lifestyle of the people and everyone prefers a particular brand. Companies use advertisements to attract its target audience. Advertisements play a major role and positive effect on consumer’s buying behavior. According to Vivekananthan (2010): There are numerous advertisements in medias; television, radio, newspapers and magazines but, the important question for a marketer is “do all these advertisements positively influence the consumers’ brand preference?” If [an] advertisement [does] not create any positive change in [the] consumers’ brand preference, all the resources such as money, time[,] and efforts spent on advertisement will go in vain…. Companies must first understand the buying behavior pattern
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of a “brand image". • It is directed towards increasing the sales of business. • Advertising is a paid form of publicity • It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling. • Advertisement are identifiable with their sponsor of originator which is not always the case with publicity or propaganda The purpose of advertising is nothing but to sell something -a product, a service or an idea.
Advertising Advertising is a very important marketing effort .every brand advertises its products on different TV channels , web sites, social media , newspapers , magazine , to promote those products. 3. Free samples Sometimes a brand allows a customers to try its product without paying money .it gives free sample the customers .it is another very important effort of marketing. 4. Publicity It is a marketing effort .