Swot Analysis Of Nutraceutical

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INDUSTRY PROFILE: Nutraceutical, the word derived from two terms which are “nutrition” and “pharmaceutical”, was invented by Stephen L. Defleice in the year 1989. He was the founder and Chairman of foundation of innovation medicine. Nutraceutical have different influences. It gives values to the products that values the remote nutrition’s, dietary enhancements and herbal crops and administered foods such as cereals and soups etc. CANADA Under the law of Canada, Nutraceutical can either be advertised as a food or a drug. The term ‘Nutraceutical’ and food have no allowed difference referring to a product inaccessible or purified from a food which are generally sold in medicinal practices which are not usually associated with a food. UNITED STATES In US law this term has no meaning at all. Depending on its fixings and the rights with which it gets advertised, a product is treated as a drug or a food. INTERNATIONAL SOURCES Internationally, companies focusing to make an extensive profit margin might create free products abroad with poor quality or ineffective fixings. There are significant quality issues. It claims internationally to the use of organic and unusual ingredients, yet the lack of guidelines may compromise with the safety and efficacy of the product. MARKET A market research report generated in 2012 expected that by the end of 2018 the world wide Nutraceutical market would range US$250 billion, it defines the market as “dietary supplements and “functional foods and

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