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Swot Analysis Of Nutraceutical

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INDUSTRY PROFILE
Nutraceutical, the words “nutrition” and “pharmaceutical”, was invented in 1989 by Stephen L. DeFelice, founder and chairman of the Foundation of Innovation Medicine. Nutraceutical are treated differently in different influences.
The term is valuable to products that range from isolated nutrients, dietary supplements and herbal products, specific diets and processed foods such as cereals, soups.
CANADA
Under Canadian law, a Nutraceutical can either be marketed as a food or as a drug; the terms "Nutraceutical" and "functional food" have no legal distinction referring to "a product isolated or purified from foods that is generally sold in medicinal forms not usually associated with food and is demonstrated to have a physiological benefit or provide protection against chronic disease."
UNITED STATES
The term "Nutraceutical" has no meaning in US law. Depending on its ingredients and the claims with which it is advertised, a product is regulated as a drug, dietary supplement, food ingredient, or food.
INTERNATIONAL SOURCES
In the global market, Companies looking to create a wide profit margin may create unregulated products overseas with low-quality or ineffective ingredients. There are significant produce quality issues. Nutraceutical from the international market may claim to use organic or exotic ingredients, yet the lack of regulation may compromise the safety and efficacy of products.

MARKET
A report from a market research shaped in 2012 projected

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