Swot Analysis Of Organic Food

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Chapter 1: Introduction
1.1 Organic Food- Global Scenario
Consumers across the globe witnessing high risk impacts of rapid industrialization and economic developments on environment, have become more conscious towards environment as well as towards respective health, (Sondhi, 2013). The Global organic food market in 2015 was estimated at USD 90 billion, has been rising with a CAGR of around 12% for past decade. According to Marketline, the current findings show an increase of 52.6 per cent since 2011 to USD 102.5 billion in current year, the organic food is still not able to find a larger place in worldwide food consumption basket. North America and Europe combined consists for 90% of global organic
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Concluding that the belief amongst the consumers about switching to a healthier and safer alternative is strongly emerging. The organic food and beverage products which are packaged occupy around 40-50 % of total organic food market with 38-40 billion USD market size. In this the food category accounts for around USD 30-32 billion while organic packaged beverages for remaining 4-6 billion dollars. The following graph shows the market size of organic packaged food and beverage products around the globe:

Therefore, dairy sector consists close to 25% of packaged food products followed by bakery and confectionary which consists 18%, further ready meals and frozen food consisting 8% and 4% respectively. Concluding that the market is shifted more towards organic dairy products due to their availability, and benefits. Talking about beverages, Fruit and vegetable juices have occupied large space in the basket due to higher demands and opportunities while coffee and organic tea’s such as herbal tea, green and black tea are also widely consumed, (YES BANK, Ingenus Strategy and Creative Research, 2016)

1.2 Organic Food – The Indian
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Manufacturers are continuously claiming their products to be manufactured under organic circumstances which in turn has increased the awareness of these products into the minds of the consumers together with production and distribution among Tier I and to some extent Tier II, III cities, (Euromonitor, May,2016 ). India has over the time has come up with a noticeable growth rate in the market of organic food produce but it is still in a new born state. As stated by the “India Organic Food Market Forecast & Opportunities, 2019” In the period of 2014-2019, the revenues of the market are expected to grow at a CAGR of 25 per cent,( Misra & Singh, 2016). Increase in disposable incomes in case of middle class families has resulted in the growth of overall food consumption. As a result of various consumer related factors emerging trends in the Food and beverage market are substantially increasing, on the other hand certain segment of consumer have become more health and environment conscious i.e hauling in demand from carbohydrates towards rich protein based food products and mostly organic and high value food due to shift in dietary patterns are increasing in demand. The following graph replicates the change in dietary patterns of the urban

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