Swot Analysis Of Osim

Company Background & Products

OSIM international Ltd was established in the early 1980s in Singapore. The company was originally founded by Mr. Ron Sim Chye Hock and was recognized as the global leader in the healthy lifestyle industry for more than 35 years of experiences by developing innovative and reliable products. (Corporate.osim.com, 2015). Currently, OSIM has more than 850 outlets in more than 100 cities across 30 countries in Asia, Africa, Oceania, Middle East, North America and Europe. (Corporate.osim.com, 2014).

The company strategy was to focus on its brand management and niche marketing on consumer well-being. Currently, they have launched more than 100 innovative lifestyles products which come under the categories of well-being

PESTEL Analysis

Political

Since Singapore independence in year 1965, the nation has been under one ruling party, People’s Action Party (PAP). Ever since then the political situation in Singapore is very stable and with the high visibility law and corruption-free government, this attracts numerous worldwide investors. This in turn creates a harmonious and good standard of living and will assure OSIM and other foreign investors some good business opportunities.

As Singapore political risk is low, OSIM will have lesser fear that the country will go through a political change and this decreases the company’s potential hurdle in terms of planning, expanding and investing in marketing campaigns in order to increase its company’s revenue.

(Ida.gov.sg, 2015). This will also help OSIM with their business strategy on social media advertising, e-commerce, digital advertising and promoting their products through websites to gain brand and products awareness.

Source: (Ida.gov.sg, 2015).

Environmental One of the major issues in Singapore was the lacks of water resources, which we need to depend on Malaysian supplied. To solve the issue. The water pollution control and drainage team has come with solution to recycle the water by desalination. A local brand water called NEWater which sewage water was purified.

With all the local and foreign talent people in Singapore, it make Singapore a remarkable country for continuing development and a great country for business opportunities.

Legal

With the strict laws, enforcement and good system Singapore’s government held, this make it a safe environment for local and foreign investor to set their foot in and for consumers to feel safe to patronize the business.

SWOT Analysis

Strengths

OSIM has been a well established in the healthcare product brand in the industry with its over 30 years of vast