Swot Analysis Of Pakistan

Executive Summary

It is planned around the SOSTAC® model and will seek to position Coca Cola as a socially-responsible brand that not only provides its consumers with great-tasting lager at affordable prices, but one which actively supports and encourages “community” focused activities such as music, sports and charity events.

The strategy includes a full situation analysis that has identified a growing lager market in Pakistan, clear and measurable objectives; an overall strategy aimed primarily at creating initial brand awareness; specific tactics for each channel that target the strategic aims; and clear action and control plans that will identify the human resources tasked with implementing and monitoring the strategy and the tools they

For instance, the political instability in Pakistan causes trade and import policies to change rapidly as the government changes which causes many problems in the import of raw materials. Trade barriers such as tariffs and duties on the import of syrup (concentrate) from USA increases the operational cost. A relaxation has been given by the current government. So the situation for the beverage industry is getting better day by day for the last couple of years. Also the policies have been more or less constant and also the emaciation of free trade zones by the government will help the Coca-cola to flourish more effectively in Pakistan.

ECONOMIC FACTORS

The economic condition of Pakistan has not been stable for a long time but the recent economic indicators suggest that the economy is growing and macroeconomic issues are getting sold but at the same time there has not any marked increase in the consumer buying power (inflation). When the recession occurs the price of bottles are dropped down to increase the sales and to achieve the targets of the company. So overall economy of Pakistan directly affects the cost and price of the Coca-Cola Company.

SOCIAL

For this process, concentrate or syrup is imported from USA and is then mixed in the local plants .Machinery for the local plants was also imported but now the coca-cola company follows Local content law as most of the spare parts are locally made. The system is automated and equipment is fully operational and up-to-dated. In technology Coca-cola company is far ahead than the several other local beverage brands of Pakistan. It is a Highly Technical 10 Steps Process. Which are all done in the local plants using local content