Swot Analysis Of Pantaloons

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RETAIL MARKETING

Project
On
“Financial Analysis of Departmental Stores
(Pantaloons, Shoppers Stop)”

1. INTRODUCTION:
A departmental store is a retail establishment which specializes in selling a wide range of products without a single predominant merchandise line. Department stores usually sell productsincluding apparel, furniture, appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewelry, toys and sporting goods.
In our country, departmental stores have emerged as a major and prominently-recognize disorganized retailing channel, especially for Indian and international fashion brands, targeted at the upper middle and higher income segments. Apparel is the most important product category sold by these retailers in India, accounting for nearly two-thirds of their sales. The major players in this segment in India include Shoppers ' Stop, Lifestyle, Pantaloons, Westside, Piramyd, V-mart and Globus.
Pantaloons: - Pantaloons, the department store venture of Pantaloon Retail has positioned itself as an affordable fashion retail outlet chain and has begun focusing on the premium-end of the market. Pantaloons currently has 76 fashion stores across 39 cities and plans are underway to extend its footprint in the rest of India. Pantaloons was previously controlled by the Future Group, but has now been taken over by Aditya Birla Nuvo Limited.
Pantaloons’

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