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Swot Analysis Of Parachute Herbal

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1995 • The Company has acquired the Brand `SIL ' from KFL in March for an aggregate consideration of Rupees Three crores. 1996 • Memorandum of Understanding dated 2nd January, between the Company and Karvy Consultants Ltd. agreeing to act as Registrars to the Issue. • In March, the Company made a fresh issue of 10,00,000 equity shares of Rs.10/- each, at a premium of Rs.165/- per share, simultaneously with an offer for sale by the promoters of 26,25,000 equity shares of Rs.10/- each, at a premium of Rs.165/- per share. • The Company decided to leverage on the strong equity of the Parachute brand through appropriate extensions. Accordingly, `Parachute Herbal ' was launched. • The Total Quality Movement within the Company has gathered speed and now embraces virtually all locations. • The Company has made major investments in information technology, a process which began four years ago. Presently, all the establishments are covered by information technology and networked with the Corporate Office. • The Company has acquired a formidable reputation for its HR practices and has been recognized by the National HRD Network in the recent past. 1997 • Marico Industries has extended the Sweekar oil brand to introduce two new refined oils-Sweekar cotton seed oil and Sweekar mustard oil. • The company has set up a factory near Jalgaon to process the cotton seeds and another factory near Jaipur for the mustard oil. • The company has launched branded refined mustard oil and cotton

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