Swot Analysis Of Parle Biscuits

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CHAPTER 4: MARKETING
THE QUALITY COMMITMENT
The main aim of the Parle is to maintain a hygienic condition. It begins from the procurement of the raw material to the packaging and storage of the final product to ensure that a product of long lasting freshness is produced and delivered to the stores for consumers. Expert staff is responsible for the thorough checking of every batch of biscuits and confectionaries using the most modern equipment and technologies ensuring the consistent quality of the products throughout the nation and aboard.
To maintain the hygienic conditions, great care is exercised in the selection and quality control of the raw materials, packaging materials and rigid quality standards are ensured at every stage of the manufacturing process. All the workers, expert staff and employees participate with complete dedication for ensuring the best quality commitment. For high grade quality commitment, a regular inspection is carried out throughout the unit for ensuring that the best practice is carried out in manufacturing process.

THE MARKETING STRENGTH
The major strength for Parle products is the extensive distribution network built over the years. Parle biscuits & Sweets are available to consumers, even in the most remote places.
Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers & retailers. Additionally, there are 31 depots and agents

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