Swot Analysis Of Pastillas

SITUATIONAL ANALYSIS
• COMPANY CAPABILITIES
. Mi Dolce Truffletillas will put business that is combination of truffle and pastillas which is new in the market. Compared to ordinary pastillas, we offer product that have new taste to the market like different flavour, design and topping that customer can choose from. Also, we put the business in the strategic place where it is the center of all major place in the town proper of Manaoag like it is near in Minor Basilica of Our Lady of Manaoag, Magic Mall, Puregold, Municipal Hall, Bureau of Fire Dept., Police Station, High School and Elementary, Public Market etc. All the target market that we need is hear, from kids to adults, from ordinary people to elite people, and from office people to

We can see everywhere in the public market or in 7 eleven convenience store which nar to us. They also have strength like combination of quality and design however they weakness may not be accessible to everyone because of their high price.

• CLIMATE Because of all the product of MI Dolce Truffletillas has no major problem in climate context, because even when it is not cheap as other product, we can see people with all types of economic status will buying our product. It also approaches in a very good way the technology in order to spread their marketing strategy that is the Facebook Page.

SWOT ANALYSIS A: STRENGTH
Our strength lies in the fact that we deal in all forms and flavours of truffletillas. We will make at retail truffletillas made in different designs, different variants, different themes and different flavours and of course different packaging just to appeal to our target market. We have state of the art facility and equipment that has positioned us to meet the demand of truffletillas even if the demand tripled over night or if we have massive order to meet and emergency

It is the centre of all type of business and also near Minor Basilica of Our Lady of Manaoag Church which tourist after visiting the church will buy something that will Pasalubong on their way back home.

B: WEAKNESS
The fact that we setting up a truffletillas making and retailing business in Manaoag where small and big pastries business might likely pose a challenge for us in breaking into the already saturated market in Manaoag. Our brand awareness is might be our weakness since it still new to the public. But nevertheless, we plans to promote and launch out our product in the market. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.
C. OPPORTUNITIES:
The opportunities available to us are limited. Loads of people consume truffletillas on a daily basis and all what we are going to do to push our truffletillas to them is already prepared. Also, opening store in town of Manaoag will great help to make brand awareness of truffletllas. And with the social media, some of the customer will not be hassle in order of the product.
D: