Swot Analysis Of Pel Company

The majority shares were acquired from Malik Brothers by Saigol Group in 1978 and immediately on coup the new management run both long term and short term plans to put the company back on the path of progress.

SWOT Analysis
STRENGTHS
 Strong Brand Image
Pel has creat a high brand image in mind of the customers with high quality of products with low cost.
 Strong dealer Network
It is also a positive point of the company that most of the dealer first want to sell pel products in the market. Pel gave them a high incetives instead of others.
 Strong quality sales and services
PEL is also in a strong position that it provides the superior quality to your customers. So that the customer think that the pel products have better quality than

They provide efficient results to the top management to accomplishing the goals.
 Distribution of authority
Pel top management distributes the organization in different departments. Management give several task to every department. So that it is easy for every department to accomplish the goals.
 Strong research and development department
 Free Customer Service
 Public Limited Company
Although PEL is owned by the SAIGOL GROUP but its shares can be purchased and sold in stock exchange market. So everyone who is interested in purchasing the shares of PEL he can purchase.

WEAKNESSES: Like other companies PEL has some weaknesses in operating the business. If reduce on these weaknesses then it can become a market leader in the home appliance.
 Lack Of Advertisement
It is a second major weakness of PEL that it never makes advertising on TV. That creates hurdle in selling the products and customers cannot know the changes, which are made in products by the company time to time.
 System

 Financial Problem
Now a days the company face different financial crises due to which the compny production process not works 24 hours. For 24 hours working company needs more finance. OPPORTUNITIES:
For the PEL there are many opportunities for extentions of the company. If PEL realize that opportunities then it will be more productive. if the company does not take advantage from hese opportunities then it will lose its position in the market. Its competitors is giving PEL tough time to pursuing the opportunities that are adopted by oters brand. Following enlisted the opportunities for the PEL.
 Investigation of Market in Pakistan
PEL has the opportunity to increase the market in all over the Pakistan. Even though PEL introducing the products in the markrt of all cities but there is more efficienly products other company have in other places.
 Increase in Product Range
It is the main opportunity for the PEL that it can increase its product range.
Export Opportunity
PEL Company has also the opportunity to export own products in abroad countries like UAE, SAUDI, and other Arabic and African