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Swot Analysis Of Pepsi

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Largest market share: Today, only Coca-Cola and Pepsi are the big to players in the beverage market. And from those two, Coca cola is leading the race with high margin, hence enjoying much higher percentage of market share. Out of many beverages under the license of the coca cola company, Coca-cola classic, ThumbsUp, Sprite, Fanta, Diet Coke, Limca, etc are the main product from growth perspective.
Fantastic marketing strategies: Coca cola has different and more effective marketing strategy as compared to its rival brand pepsi. Where pepsi tries to attract youngsters with its marketing, coca cola tries to attract people of all ages. Coca cola 's marketing strategy and reputation in public is so strong that even famous celebrities like Aamir khan, Amitabh Bacchhan, Aishwarya Rai don 't hesitate to endorse this brand.
Customer Loyalty - Due to such diverse and strong product lineup, it is evident, coca cola will be having huge number of loyal customers also. Major percentage of customer like company 's flagship taste Coca cola classic and Orange flavored Fanta. Because of its huge fan following and good taste, their is less threat from the substitute to the company and hard for customers to find out the similar taste.
Distribution network: Coca cola has the biggest distribution network due to the interest in the high product demand for its items in the market. And because of this successful distribution network, Coca cola has been able to achieve such a high market presence.

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