ABOUT PEPSI LOGO Despite the passage of the century and the advancement of technology and trends, the Pepsi logo design still retains its uniqueness. The mesmerizing taste of Pepsi Cola can be noticed in the logo which is a combination of colors, shape and font style. Figure1.1 Pepsi Logo 1893 – 1898 Pepsi was launched as Brad’s Drink in 1893 by Caleb Bradham. Figure1.2 Pepsi Logo 1898 – 1905 In 1898 it was decided to rename Brad’s Drink as Pepsi-Cola. This is the first Pepsi-Cola logo to be used.
Pepsi- Cola Company was launched in the year 1902 and boomed its sales by then. Supply Chain Management The idea of collaboration and integration has been the basis of supply chain management of PepsiCo. There company has five global priorities that pose a huge impact of their supply chain: brand building, innovation, execution, productivity, and driving cash returns. Furthermore, its key drivers to supply chain’s innovation include: • Environmental sustainability. Find innovative ways to reduce environmental hazards- alternative energy solutions, recycled and reuse of materials in their manufacturing plants.
By:- Ayman Khaled El-Baqer 13204035 Nour Mohammed Nour 13200329 Omar Dawood 13104978 * Background:- "Coca-Cola" is a carbonated soft drink. It was originally intended as a patent medicine, invented in the late 19th century by John Pemberton. The name Coca-Cola refers to two of its major ingredients. The Kola Nuts, a source of caffeine, & Coca Leaves. The company was later bought out by businessman Asa Griggs in the 20th century which later led to Coca-Cola 's smash success.
Pepsico began selling its products in international markets in 1934 with its starting of operations in Canada. Operations grew rapidly in the 1950’s. Key international markets include Brazil, China, India, Saudi Arabia, Mexico, Philippines, Argentina, Spain, Thailand and the United Kingdom. PepsiCo Beverages International, also produces, sells and distributes Gatorade sports drinks as well as Tropicana and other juices internationally How MNC works in the market Their main product, Pepsi Cola, sells over 100 billion cans a year. Besides the Pepsi-Cola brands, the company owns other brands such as Quaker Oats, Gatorade, Frito-Lay, Tropicana, Copella, Mountain Dew, Miranda and 7-Up (outside the USA).
The deal not only gives the manufacturing, bottling and distribution assets to Coke but also a strong consumer preference. Jayadev King made the first Chief Executive Officer of Coca Cola India. Access to the network of 53 bottling plants Parle and well arranged, the Coca Cola Company gave a very good foundation for the rapid introduction of international brands of the
Brief Company History Coca-Cola Enterprises, Inverted by John Stith Pemberton who was a Pharmacist in 1889. This young company was sold to Asa Candler with the Coca Cola formulas and brand that was incorporated as a company in 1892. Years later since 1916 our company began manufacturing the famous bottle, who represent the signature shape of Coca-Cola. In 1928 the president of Coca-Cola in that time wants to expand the brand and introduced the Coca-Cola to Olympic games for first time. In 1960’s we also start to expand by having some new flavors as Fanta, Fresa and Sprite; also, they acquired the Minute Maid Company getting a new line of business by Juices to Coca-Cola Company.
Coca-Cola Company Background The Coca-Cola Company was organized in 1886 and engages in the manufacturing, distribution and marketing of non-alcoholic beverage concentrates and syrups. The company also produces, markets, and distributes juices, water products, sports drinks, teas, coffees, and other beverage products. Coca-Cola is the most valuable brand in the world, with a brand value of $67.5 billion3. In order to better understand and manage the complexities of cultural, economic and political factors impacting the company, Coca-Cola established an International Advisory Council. Coke started its international expansion in 1906, and by 2003, generated more than 70% of its income from outside the U.S.
They launched coca cola orange in 2007 available in united kingdom (UK) but limited time. Its sold the label Mezzo Mix in Switzerland, austria and Germany. The expected product is defined as a set of attributes or characteristics that buyers normally expect and agree to when they purchase a product. When consumers get a hold of a Cola product, they are expecting the sweet, citrusy flavor burst (Lubin, 2012) and when other consumers grab a Coca Cola product they await the raisiny– vanilla taste of the soft drink (Gladwell, 2012). The Coca Cola products are constantly produced in a red background with the iconic Coca Cola
(PCPPI), and Asiawide Refreshments Corporation (ARC). Coca-cola Company was initiated by John Pemberton in 1886 when the young pharmacist made the now famous coke, and is the second oldest cola manufacturer. The company claims to be 128 years old with more than 3500 products available in more than 200 countries. Their carbonated products available in the country include Coca-cola and all its varieties, Sprite, and Royal, otherwise known as Fanta in other countries. A rival to this world famous drink manufacturer would be Pepsico Inc, whose representative here would be the PCPPI.
2.2.4 Competition Analysis: - The other two major players in this industry are Coca Cola and Cadbury. The Real competition is between Pepsi and Coke. Presence of competition will ensure expansion of the market by collective effort which is growing with the rate of 25% annually. Coca-Cola Products:- Coke was launched in India in Agra 24th October 1993 after its traditional launch of its cola. At the sparking new bottling plants at Mathura near Agra coke was back with a bang after its exit in 1997.coke has also launched its new product” Vio” which is Flavoured milk.