Swot Analysis Of Perodua

843 Words4 Pages
The Perusahaan Otomobil Kedua Sendirian Berhad (Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua is Malaysia 's largest automobile manufacturer closely followed by Proton. (Wikipedia, 2017) It was set up in 1993, is a joint venture company between Malaysian and Japanese partners. (Perodua, 2017) 'M2 ' relate to the codename which was utilized when the project to set up Perodua was still top mysterious. (Wikipedia, 2017) The organization began operations in 1994 as well as on August 1994, it launched its first car was the Perodua Kancil. (Perodua, 2017) Perodua headquarters is located on a 162 hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. It houses among others Perodua corporate building, R&D testing laboratories and styling studio, vehicle test track, manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard, part warehouse, Perodua Learning Centre, mosque and a child care centre. (Perodua, 2017) The shareholders of Perodua are UMW Corporation Sdn Bhd 38%, MBM Resources Berhad 20%, Daihatsu Motor Co. Ltd 20%, PNB Equity Resource Corporation Sdn Berhad 10%, Daihatsu (Malaysia) Sdn Bhd 5%, Mitsui & Co. Ltd 4.2% and Mitsui & Co. (Asia Pacific) Pte Ltd 2.8%. (Perodua, 2017) Originally, Perodua mostly produces mini cars. Their cars have historically utilized Daihatsu component designs. (Wikipedia, 2017) Daihatsu held a 20% stake in Perodua at the company 's launch, increasing this to 25% in

More about Swot Analysis Of Perodua

Open Document