ipl-logo

Swot Analysis Of Perodua

843 Words4 Pages

The Perusahaan Otomobil Kedua Sendirian Berhad (Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua is Malaysia 's largest automobile manufacturer closely followed by Proton. (Wikipedia, 2017) It was set up in 1993, is a joint venture company between Malaysian and Japanese partners. (Perodua, 2017) 'M2 ' relate to the codename which was utilized when the project to set up Perodua was still top mysterious. (Wikipedia, 2017) The organization began operations in 1994 as well as on August 1994, it launched its first car was the Perodua Kancil. (Perodua, 2017) Perodua headquarters is located on a 162 hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. It houses among others Perodua corporate building, R&D testing laboratories and styling studio, vehicle test track, manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard, part warehouse, Perodua Learning Centre, mosque and a child care centre. (Perodua, 2017) The shareholders of Perodua are UMW Corporation Sdn Bhd 38%, MBM Resources Berhad 20%, Daihatsu Motor Co. Ltd 20%, PNB Equity Resource Corporation Sdn Berhad 10%, Daihatsu (Malaysia) Sdn Bhd 5%, Mitsui & Co. Ltd 4.2% and Mitsui & Co. (Asia Pacific) Pte Ltd 2.8%. (Perodua, 2017) Originally, Perodua mostly produces mini cars. Their cars have historically utilized Daihatsu component designs. (Wikipedia, 2017) Daihatsu held a 20% stake in Perodua at the company 's launch, increasing this to 25% in

Show More
Related

  • Romein Swot Analysis

    149 Words  | 1 Pages

    1 KennedyPalmer History 11/25/17 Mr.Grosse RomanSociety TheRomanEmpireexistedfrom753B.Cto27B.Cthento64ADto1453AD.Romewasfound byamannamedRomulus. HewasthefirstoutthesevenRomankings. IntheRomanarmy therewasaleast30legionsintheRomanarmy.

    Read More

  • Jp Morgan Chase Bank Fraud Essay

    709 Words  | 3 Pages

    The official later worked closely with JPMorgan on making their company, The China Railway Group, public. Together, they raised 5 billion dollars once the company was

    Read More

  • Toyota General Environment Analysis

    1506 Words  | 7 Pages

    Toyota Motor Corporation is a car organization working Worldwide (Multinational) with base camp in Japan, with US as the biggest business sector for

    Read More

  • Ansoff Swot Analysis

    1646 Words  | 7 Pages

    REFERENCING 11 TABLE OF FIGURES Figure 1 : SWOT analysis diagram 4 Figure 1 : Illustration of Ansoff matrix 6 1. COMPANY OVERVIEW Porsche car company was founded in 1931 by a German automotive engineer Professor Ferdinand Porsche. The main offices are in Stuttgart, Germany. In 1934 under Adolf Hitler’s command, Ferdinand Porsche collaborated with his son Ferdinand Anton Ernst Porsche in developing the first designs for the Volkswagen car.

    Read More

  • Volkswagen's Close Relationship With Porsche

    924 Words  | 4 Pages

    The Porsche Cayenne, introduced in 2002, shares its entire chassis with the Volkswagen Touareg and Audi Q7, and is built at the same Volkswagen factory in Bratislava that the other SUV's are built. In September 2005, Porsche announced it would increase its 5% stake in Volkswagen to 20%

    Read More

  • Peugeot Marketing Strategy

    1072 Words  | 5 Pages

    Peugeot is one of the most well-known French automobile manufacturer companies, founded in 1810 by Armand Peugeot. With many successful sales worldwide, approximately 2.973.000 vehicle sales during 2015 and remarkable rewards, Peugeot can be considered as one of the leading companies in the European and global automotive industry. As noted in the ‘’New Cars Industry Profile: France’’, the companies’ revenue for 2016 was $72.563 million (p.24). All companies, regardless of the industry they belong to; in order to thrive they have to successfully conduct customer segmentation. In other words, they need to divide their potential customers into groups that share common characteristics, needs, etc.

    Read More

  • Case Study Of Mahindra

    3102 Words  | 13 Pages

    EXECUTIVE SUMMARY Mahindra and Mahindra, the business sector pioneer in multi-utility vehicles in Asian nation. The corporate began creating business vehicles in 1945. Mahindra is that the pioneer by a long shot in business vehicle furthermore the second biggest inside of the voyager vehicle market. The corporate is that the world 's 6th biggest medium and huge business vehicle creating. Mahindra is best celebrated for utility vehicles and tractors in Asian nation, Its car division, the organization 's most established unit (established in 1945), makes jeeps and three-wheelers (not explorer "auto rickshaws," however utilitarian conveyance and flatbed incarnations).

    Read More

  • Swot Analysis Of Dacia

    1646 Words  | 7 Pages

    As a brand Dacia must find ways to distinct itself from its competitors. For years, low cost cars were Dacia’s USP but now even big players like Volkswagen or Toyota are starting to offer products which are in direct competition with Dacia’s products. Dacia must embrace diversification, vertical and horizontal integration to stay

    Read More

  • Business Analysis: The Pestel Analysis Of Mercedes Benz

    1306 Words  | 6 Pages

    INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.

    Read More

  • Swot Analysis Of Oreo

    2231 Words  | 9 Pages

    Table of Contents C: UsersKiran MCDesktopMarketingProject.docx - _Toc406225013 OREO INTRODUCTION 2 MARKET SHARE AND SIZE 2 SITUATIONAL ANALYSIS 2 PESTEL ANALYSIS 2 OREO SWOT ANALYSIS 3 STP ANALYSIS OF OREO 4 MARKETING MIX OF OREO 4 MARKETING STRATEGY IN BRIEF 4 COMPETITOR ANALYSIS 5 MAJOR COMPETITORS 5 STRENGTHS AND WEAKNESS OF COMPETITORS 5 PRODUCT COMPARISON 6 OREO-

    Read More

  • Porsche Porter's Five Forces

    2452 Words  | 10 Pages

    1.1. Positioning the company – Competition Porsche Automobile Holding SE, usually shortened just to Porsche, is a German holding company with investments in the automotive industry and has about 18,000 employees all over the world (Porsche, 2014). The main competition for Porsche’s high-end cars like the 918 Spyder or the 911 Turbo or Turbo S is arguably from Italian specialty automaker Ferrari. In similar demographics the brands appeal through traditionally vehicles to quite different personalities.

    Read More

  • Toyota Business Level Strategy Analysis

    836 Words  | 4 Pages

    The Business Level of Toyota Toyota Motor Corporation is a Japanese company that is involved in the design, assembly, manufacture and sale of a wide range of motor vehicles such as minivans, passenger cars, commercial vehicles, and assorted accessories and parts (Nkomo, 3). Examples of brands under the Toyota portfolio include, but are not limited to; Lexus, Toyota, Hino and Daihatsu. Toyota was founded in 1937 by Kiichiro Toyoda and has grown to not only be the world’s leading auto manufacturer in the automotive industry, but also the world’s eighth largest company with operations in virtually every corner of the world (Nkomo, 3). This growth has been fueled by two key aspects of Toyota’s business; its ability to lower costs and concise

    Read More

  • Case Study Of Ajinomoto (Malaysia) Berhad

    1437 Words  | 6 Pages

    The company was started in 1961.It is established in Kuala Lumpur, Malaysia. However, the Ajinomoto (Malaysia) Berhad is a supplementary of the Ajinomoto Co.Inc. (Ajinomoto Malaysia, 2006) Part II: Content Ratio: 2015 2016 2017

    Read More

  • Maruti Suzuki Case Study

    2531 Words  | 11 Pages

    The full swing production of the automobiles started in 1983. Initially the Indian government had a major stake of the company with around 70%. Now, the Japanese Counterpart Suzuki holds majority stakes of the company.

    Read More

  • Swot Analysis Of Pennic

    1554 Words  | 7 Pages

    1.0 Introduction PENSONIC is now a success and famous company after development and improvement for so many years since it established. Back in 1965, PENSONIC just a small local business enterprise in Penang selling electrical appliances trading under name of Keat Radio Co and founded by Dato’ Seri Chew Weng Khak. In 1982, Dato’ Seri Chew Weng Khak started the PENSONIC brand name to produce locally manufactured electrical appliances and ensure long term growth of his company. ‘PENSONIC’ coined the word based on personal meaning and special sentiment. ‘PENSONIC’ was invented by combining ‘Penang’ and ‘Sonic’, hence resulting in ‘PENSONIC’.

    Read More

More about Swot Analysis Of Perodua

Open Document