Swot Analysis Of Pet Body Shop
OVERVIEW:
The business is a unique pet service company. It will offer a focused-approach service, specifically Pet Body Shop (grooming and trips to the veterinarian) and Pet Bakery (food and toys). It will promote love, one-on-one attention and a playful environment.
In addition, it will extensively target households near the business location, which is at 3948-A Ramon Magsaysay Boulevard, Sta. Mesa, Manila, Philippines. The customer base will include active single adults or newly married couples without children, earning at least Php 30,000.00. A creative and highly actionable segmentation has been applied to the defined market, resulting in priority target groups: Prudent Parents, Pet Planners, Pet Pamperers and Part-Timers.
The primary and secondary data that was used to segment the market and the four (4) target segments for the business are described as follows: The Prudent Parents segment is intensive users of daycare and is more price sensitive, while Pet Planners segment wants the best care for their pets and wants to have evidence that quality care is provided. The Pet Pamperers segment needs to be reminded on a timely basis of the different services offered because pet owners in this segment will search for information when the need for the service arises.
The Pet Service Industry consists of enterprises involved in providing services such as boarding, grooming, day care and training of animals. The majority of the Pet Service Industry is segmented by
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