Swot Analysis Of Peugeot

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Strength The strength that Peugeot company has is a strong reputation in car manufacturer area. Peugeot company was founded in 1810 and as expand from apparel until its include even coffee mill , bicycles, motorcycles and car. Peugeot has received many international awards from the launch of the very first model of automobile to the latest concept car. It also known as a very reliable brand since its 1950s and 1960s models are still running in Africa and Cuba in 2010s. The next strength of Peugeot is its ability to introduce of electric and hybrid vehicles. Peugeot has been known as a eco-friendly car brand as it ranked the second lowest for average carbon dioxide emissions among generalist brands in Europe. The production of full electric…show more content…
According to their sales figure, more than 60% of their car sales in 2012 are from Europe. Their focus on developing hatchback vehicles are only popular in Europe. In order to break into international markets, they need to develop and innovate new products based on customers’ main interests. The next weakness faced by Peugeot is overproduction of automobiles. From the strength stated above , we could know that Peugeot has operated production plant in many countries. This has caused the production of automobiles vehicles is over the demand of markets and is excess. With this problem, many production plants has closed to reduce the overproduction of automobiles vehicles in the face of a shrinking domestic market. Moreover , the third weakness of Peugeot is the inability to leverage its innovations in the luxury segment. Not like BMW, Mercedes and Audi which got a well established reputation, a long history of luxury cars and are offering a wide range of options to choose from; Peugeot designed cars are most likely for middle-class clientele. Most of the price for the cars are affordable to those middle-class customers, because it is not focusing on the luxury but funtioning of the cars. Howeve this setting for a car brand are totally a weakness in the car manufacturer area. In order to compete in this segment, the only option is to excel inwhat they need to offer to their…show more content…
Nowadays, there are a great assortment of car brands for us to choose like Toyota, Ford, Mercedes, BMW, Porche. Not only that, some countries even having their own domestic cars which become the first choice for the people to consume since domestic cars able to fulfil the requirement of people. Peugeot are not luxury cars so it might not be considered by some people from wealth family or becoming their company cars since they could choose BMW, Mercedes or other luxury cars’ brand. The next threats that Peugeot faced is the increase in financing costs. Although Peugeot had introduced hybrid car, most of the people are still will buying gasoline cars. However, the price of gasoline are high and become a heavy bunden to the driver. Therefore, we all know that cars are only a want for people, as the cost of maintaining a car become higher and higher, people prefer not to buy a car and substitute it with LRT or
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