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Swot Analysis Of Pharma

2095 Words9 Pages

SUMMARY ABOUT THE COMPANY:
Mankind Pharma, one of the top 5 leading pharmaceutical companies in India,it started its journey in 1995. And today,they have 11,000 employees and are heading towards a turnover of INR 50000 million.
Mankind has vast network which includes 50 C&F agents and 7500+ stockists. They provide a many range of products like Antibiotic, Antifungal, NSAIDs, Gastrointestinal, Anthelmintic, Cardiovascular, Dermal, Erectile Dysfunction, and several other categories and exported other countries.
They take more pride in the success of our products ranging from Pharma, OTC and FMCG brands like Manforce Condoms, Manforce Tablets, Manforce Staylong Gel, Unwanted 72, PregaNews, Adiction, Gas-O-Fast, Kaloree 1, and our …show more content…

SWOT ANALYSIS
STRENGTH:
• Price is much lower when compared to other companies
• It focus more on rural area and reach many places where others could not reach
• Long-term, one of the Company's biggest differentiators will be its Novel Drug Discovery and research (NDDR) program. The Program focuses on the discovery, development, research and commercialization of new drugs that address disease areas with significantly unmet medical need
• integrated technology and service meet the immediate need of healthcare market from manufacturing to final sales.
• Mankind is equipped with a strong, compliant and efficient distribution structure WEAKNESS:
• There were many acquisitions in the industry.
• It has pulp marketing
• Lack of awareness about the brand.
• It has no brand name.
• It provide cancer medicine at lower cost to rural area where many people from rural side move to cities for treatment of cancer.
• however, is not a sustainable strategy - not at least on the margins front.

OPPORTUNITY
• It increase investment in foreign countries in …show more content…

The Program focuses on the discovery, development, research and commercialization of new drugs that address disease areas with significantly unmet medical need

Operations: The company has different marketing divisions & a company operating under its umbrella to expand its business operations in India namely Discovery, Future, Special, Vet, & Lifestar. Mankind has also entered the global arena by starting its operations in Sri Lanka, Myanmar, Cambodia,Vietnam, Philippines, Nepal, Nigeria, Kenya, Uganda, Zambia, Tanzania, Ethiopia & Rwanda
Product and design: We take utmost care to understand the needs of our customers. This enables us to develop innovative quality products at an affordable cost. Mankind has over 1000+ products being marketed and 200+ products under development.

Sales and distribution: Medical representatives were told to tap as many doctors as possible and generate prescriptions . The strategy worked: Mankind is the largest pharmaceutical company in India on prescriptions generated. And it currently has a sales force of

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