Swot Analysis Of Philippine Airlines

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> Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO.

. Global competition in the industry

> Threat to new entrants:

In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop. This is evident among existing companies. Despite low switching costs, customer loyalty prevails among certain carriers due to security, familiarity and customer experience. About two years ago, there was a joint partnership between Globe Telecom and Philippine Airlines. Globe 's mileage points achieved customer loyalty among Globe subscribers and Philippine Airline passengers. Accumulation of mileage points secure freebies, upgrades and free trips to customers.

> Bargaining Power of Buyers & Consumers ' Opinions of the Airline:

The common targets of Philippine Airlines are foreign and Filipino tourists alike, expatriates and other businessmen, Overseas Filipino Workers (OWFs), students, families and tour groups. Despite the various airline preferences of passengers, there has been customer satisfaction among PAL 's passengers over the past couple of months. There is
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