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Pita Pan Industry Analysis

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Market Analysis:
Competitors
Competitors around the immediate area for the choice of healthy food include: Pita Pan, Pollen and Ci Yan Organic Vegetarian Health Food.

Pita Pan is chosen because it is the only vegetarian food option around the Marina Bay Area where most of the strict vegetarians in the Marina Bay precinct will head to Pita Pan during meal times for their meals. Being the only vegetarian option in The Shoppes, they have an immediate competitive advantage over the vegetarian market in this area and demand will definitely be there at all times. According to tripadvisor, 68% of 112 reviewers said it was good and definitely visit again whereas only 20% does not recommend Pita Pan (TripAdvisor).

It was stated on most of the reviews …show more content…

The reason why there is a growing trend of such restaurants are beginning to pick up in the food and beverage industry is because the increasing number of food documentaries such as Food Inc., Forks over Knives where consumers are fascinated by the real life world of restaurant industry. (Food Trend: Celebrity Farmers). Another reason of opening of such restaurants is due to the activities at Marina Bay Sands. People are mainly business personnels with high rank of authority. Due to this fact, the nature of them having meals are very different from what the majority of the population usually go for. This is why celebrity chef restaurants are slowly surfacing in the immediate …show more content…

On top of that, 75% of healthcare spendings goes to treating preventable chronic diseases, most of which are diet-related. Top nutritionists at Harvard have concluded that trans fat could be responsible for as many as 30,000 premature coronary deaths each year. These statistics shows us that eating healthy provides you with more benefits as compared to having every meal as deliciously prepared as possible. As healthy as the food may be, the method of preparation may be tweaked to make it tastier without sacrificing its healthy properties. For example, a lot of people love to put butter/margarine in their vegetables to give it a bit of extra flavor. All that 's doing is masking the flavor of the vegetables and adding an unnecessary amount of fat and cholesterol to your meal. If you must have some extra flavoring, try to cut your amount in half. Or try an alternative like a bit of lemon juice or simple seasonings like a small amount of salt and pepper. Vegetables have a lot of flavor on their own, the key to a delicious meal is to accent those flavors; not overpower them (The Best Ways to Make Healthy Food Taste

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