Swot Analysis Of Pizza

INDUSTRY OVERVIEW

The pizza industry is made up of all restaurants and pizza outlets that produce and sell pizza to consumers. This industry is growing rapidly and cultures all over the world are starting to accept Pizza not only as a special meal or family out day but also as a nice meal for any normal day. Pizza is known by consumers to have a taste different from any western food such as chicken chop or lamb chop n burgers as it is known as sharing meal with friends, where you can order one and share among friends. It is branded by consumers that it is quickly spreading and starting to attract all types of demography, pricing of pizza can be higher than normal western food as long as the quality is there, different types of flavours and

Social Aspect

Socially Bella Italia is very famous. And culturally they mostly follow the UK culture as they are established in UK. The social environment is UK based but as it is an Italian cuisine they also follow the Italian style of artwork for designing and also the services for the cuisine. The customers make their own choices according to the style of the cuisine and thus the cuisine follows the location they are situated.

4. Technological Aspect

Technology is a very important issue for the development of the company. Because in a short time technology is developing at an increasing rate, so every company wants to update themselves with high tech equipment. Like the machineries they need to produce the food. Even during taking the order nowadays every employee uses some tablet to take computerized order which is directly connected to the central server that is connected to the cash also. Thus this kind of development is very much needed for continuing the current state of cuisine.

Porter’s 5 Forces

Porter’s Five Forces an analytical tool developed by Michael E Porter in 1979 for assessing and evaluating the competitive strength and position of a

Due to these competitors the market of whole world is full of competition. Each and every one is fighting within themselves to conquer the market. Here is a sample of the market share graph. In the graph composite loyalty index is shown. CUSTOMER ANALYSIS

The interest of high-quality ingredients is increasing as customers are learning to appreciate the qualitative differences. The presentation of an element of the culinary experience becomes more pervasive; patrons are learning to appreciate this aspect of the industry. Americans in general are more cognizant of their health, evidenced by the increase in individuals exercising and health club memberships, patrons are requesting more healthy alternatives when they eat out. They recognize that an entree can be quite tasty, and reasonably good for you. People are demanding a larger selection of foods; they are no more accepting a limited menu. This Bella Italia restaurant now serves western food to attract customers by providing customers with new choices and option for food.

INTERNAL ANALYSIS OF THE COMPANY {strength and