Swot Analysis Of Pizza Hut

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INTRODUCTION In 1958, Pizza Restaurant was opened by two brothers Dan and Frank Carney in Wichita, Kansas. During the past four and a half decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. Pizza Hut had start their business in long time ago and it already brings into history. Pizza Hut began its operation in Malaysia on 19th May 1982 with opening of its first outlet at Yow Chuan Plaza, Kuala Lumpur. Now majority of the consumer knows Pizza Hut as it already build its name in the business industry where even a 5 year old kid knows how to make an order in Pizza Hut’s Restaurant. Pizza Hut then introduced the online website delivery service, PHD Delivery Sdn Bhd acknowledge and respects the privacy of individuals. This policy is to reduce the customers’ time in making orders and creating conveniences for the customers. This policy also covers all the personal information that PHD hold and sets out the way in which PHD will use, manage and protect personal information when customer visits any of Pizza Hut websites or stores. It also gives the privilege to deliver the orders within 30 minutes or less to the specific address being registered.
TARGET AUDIENCE The common pizza customer is a wide-ranging target, usually the age of 18-64 year

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