ipl-logo

Pizza Bar Business Plan

912 Words4 Pages

Positioning
PIZZA BAR will position itself as a reasonably priced, upscale, gourmet pizza restaurant. Urban consumers who appreciate high-quality food will recognize the value and unique offerings of PIZZA BAR. Patrons will be both single as well as families.
PIZZA BAR positioning will leverage their competitive edge:
• Product. The product will have the freshest ingredients including homemade pizza, imported cheeses, organic vegetables, and top-shelf meats. The product will also be developed to enhance presentation, everything will be aesthetically pleasing.
• Service. Customer service will be the priority. All employees will ensure that the customers are having the most pleasant dining experience. All employees will go through an extensive …show more content…

The program will allow us to reward our guests for their continued patronage. The program shall have flexibility to allow us to be creative in our reward structure. Additionally, it should allow us to adapt to changing market trends.
We anticipate implementing a Frequent Diner program as a function of our POS (Point of Sale) system. Several of the major POS systems have this feature. Alternatively, there are several standalone programs that the management team will review. The management team will thoroughly review each program to determine which system most effectively meets the requirements to make PIZZA BAR successful.
Email Campaign
We anticipate capitalizing on our customer database by instituting an effective email marketing strategy. We will give our customer the option to receive email communications from our restaurant. Customer’s privacy will be protected and we will not email our customers without their permission.
Our email marketing strategy will include an awareness not to inundate our guests with email. Promotional content will be developed with the goal of enticement versus …show more content…

Our appeal as a moderately priced full service restaurant positions us as a likely destination for workers during lunch.
We also anticipate a significant carryout and catering business. The general manager will actively pursue business relationships that will be beneficial to PIZZA BAR.
4 Walls

Show More
Related

  • Ruth Chris Essay

    499 Words  | 2 Pages

    The main aim of any business is profitability and growth. Stakeholders are very particular on identifying strategies to promote business growth. Key to a successful business is to offer the right product at the right time. Of the four standard growth models, the product development and diversification models have the disadvantage of brand dilution and brand confusion for Ruth Chris. Penetration model could definitely help in furthering the business however; its limitations are due to smaller scope in the current markets for fine dining establishments.

    Read More

  • Hsc300 Unit 4 Business

    965 Words  | 4 Pages

    The same products are in the market with competitors but we cannot compromise with quality. Products in our company would be 100% genuine and we need to assure customers that we are not selling low quality products. As we will offer consultancy for economy package this will differentiate us from others as we are not only for making revenues. We care for all class of people.

    Read More

  • P1 Unit 4 Business

    683 Words  | 3 Pages

    Marketing Communications: Communication is the essential task to establish a business. As “Brand name” is a non-profitable organization whose job is to collect surplus food from the functions held in richest suburbs in Sydney and also from various supermarkets, restaurants, café, bakeries, food manufacturer firms etc. for providing the vulnerable people, it will have to maintain proper communication with the donors. Information is the key to communicate or exchange with others for building relationship (UC Research Repository, 2014).

    Read More

  • Panera Bread Competitive Analysis

    169 Words  | 1 Pages

    This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have

    Read More

  • Mkt 421 Week 3 Data Collection

    1372 Words  | 6 Pages

    We have to continually keep in contact with our customer. Raising awareness and educate them on potential

    Read More

  • Case Study Porcini's Pronto

    829 Words  | 4 Pages

    In this regard, the restaurants had to provide quality food at affordable prices while at the same time focusing on making profits. Possibly, there are different ways of addressing

    Read More

  • Swot Analysis Of Cineplex

    804 Words  | 4 Pages

    This loyalty program ensures that consumers will repeatedly return to Cineplex to use their SCENE card and receive the rewards. This concept allows consumers to have brand loyalty as they constantly only attend Cineplex to visit the theatre so they are able to use the points. Cineplex therefore implements brand loyalty by engaging their consumers through a loyalty program and providing them a reason to return back and to use the service one

    Read More

  • Dermal Filler Marketing Strategy

    714 Words  | 3 Pages

    Dermal fillers clinics engage with a Computer marketing Company Nobody imagined technology would be incorporated in the business world and slowly replace the traditional set platform. Digital marketing strategies are the future of the marketing sector. Business owners are desperate to stand out from their competitors. The dental industry is crowded with numerous clinics. As a result, dermal fillers clinic owners should go an extra mile if they would like their brands to stand out.

    Read More

  • Case Analysis Of Deliveroo

    1406 Words  | 6 Pages

    “The restaurants that they work with are limited to those who have their own delivery logistics,” he says — a fraction of the restaurant sector.” Figure 1: The disruption of Food delivery

    Read More

  • Swot Analysis Of Burger King

    1482 Words  | 6 Pages

    Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

    Read More

  • Thesis Statement On Fast Food

    832 Words  | 4 Pages

    Title: FAST FOOD POPULARITY A. Introduction: Nowadays, most people -especially kids and youngsters- prefer to eat fast food, such as McDonald, pizza, fried food, and etc. Why it has become so popular? It is tastes better than homemade food? B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education.

    Read More

  • Swot Analysis Of Just Eat

    1245 Words  | 5 Pages

    2. Their Business Model On the one hand, from the customer’s point of view, it is really easy to order anything to eat. The process is based in five steps: 1. Introducing postal code.

    Read More

  • Pizza Hut Supply Chain Analysis

    2323 Words  | 10 Pages

    Pizza hut has various strategies and sub strategies to achieve its objectives. Effective supply chain in pizza hut ensures that quality food is provided to customer’s efficiency leading to consumer satisfaction. And in return a satisfied customer ensures that the company continues to manage its market leadership by the word of mouth spread by the customer & the market feedback. The below diagram reflects the supply chain management process in Pizza

    Read More

  • Digital Marketing Essay

    853 Words  | 4 Pages

    It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer. Marketers also find email an effective strategy when it comes to digital marketing as it is another way to build a long term relationship with the consumer. Listed below are some aspects that need to be considered to have an effective digital media campaign and aspects that help create an effective email

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.

    Read More

More about Pizza Bar Business Plan

Open Document