Swot Analysis Of Pizza Marketing

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Positioning PIZZA BAR will position itself as a reasonably priced, upscale, gourmet pizza restaurant. Urban consumers who appreciate high-quality food will recognize the value and unique offerings of PIZZA BAR. Patrons will be both single as well as families. PIZZA BAR positioning will leverage their competitive edge: • Product. The product will have the freshest ingredients including homemade pizza, imported cheeses, organic vegetables, and top-shelf meats. The product will also be developed to enhance presentation, everything will be aesthetically pleasing. • Service. Customer service will be the priority. All employees will ensure that the customers are having the most pleasant dining experience. All employees will go through an extensive…show more content…
• Product: New York’s style fresh pizza and sub sandwiches. • Pricing: PIZZA BAR will follow value based pricing strategy. • Place: 300 Feet (BASHUNDHARA) • Promotion. The most successful advertising will be banner ads and inserts in the Register Guard as well as a PR campaign of informational articles and reviews also within the Register Guard. • The success of PIZZA BAR will be achieved by serving great restaurant, providing friendly service and employing an aggressive marketing plan to build customer traffic. Today’s market requires more than just good restaurant and service to make a restaurant successful. At PIZZA BAR we will constantly strive to enthusiastically win more customers by being proactive rather than reactive in our marketing efforts. Promotional Strategy Our advertising budget is very limited, so the advertising program is simple. We will do direct mail, banner ads, and inserts, with inserts in the Register Guard likely to be the most successful of the campaigns. Firstly PIZZA BAR will leverage personal relationships. Management will endeavor to create and maintain a positive, appealing image for the restaurant. This image will be consistently portrayed throughout all marketing channels and sales promotions. The following exemplifies some of the tactics we will use to drive more…show more content…
Frequent Diner The restaurant’s marketing plan will include an active Frequent Diner program. The program will allow us to reward our guests for their continued patronage. The program shall have flexibility to allow us to be creative in our reward structure. Additionally, it should allow us to adapt to changing market trends. We anticipate implementing a Frequent Diner program as a function of our POS (Point of Sale) system. Several of the major POS systems have this feature. Alternatively, there are several standalone programs that the management team will review. The management team will thoroughly review each program to determine which system most effectively meets the requirements to make PIZZA BAR successful. Email Campaign We anticipate capitalizing on our customer database by instituting an effective email marketing strategy. We will give our customer the option to receive email communications from our restaurant. Customer’s privacy will be protected and we will not email our customers without their permission. Our email marketing strategy will include an awareness not to inundate our guests with email. Promotional content will be developed with the goal of enticement versus

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