PIZZA BAR will position itself as a reasonably priced, upscale, gourmet pizza restaurant. Urban consumers who appreciate high-quality food will recognize the value and unique offerings of PIZZA BAR. Patrons will be both single as well as families.
PIZZA BAR positioning will leverage their competitive edge:
• Product. The product will have the freshest ingredients including homemade pizza, imported cheeses, organic vegetables, and top-shelf meats. The product will also be developed to enhance presentation, everything will be aesthetically pleasing.
• Service. Customer service will be the priority. All employees will ensure that the customers are having the most pleasant dining experience. All employees will go through an extensive …show more content…
The program will allow us to reward our guests for their continued patronage. The program shall have flexibility to allow us to be creative in our reward structure. Additionally, it should allow us to adapt to changing market trends.
We anticipate implementing a Frequent Diner program as a function of our POS (Point of Sale) system. Several of the major POS systems have this feature. Alternatively, there are several standalone programs that the management team will review. The management team will thoroughly review each program to determine which system most effectively meets the requirements to make PIZZA BAR successful.
We anticipate capitalizing on our customer database by instituting an effective email marketing strategy. We will give our customer the option to receive email communications from our restaurant. Customer’s privacy will be protected and we will not email our customers without their permission.
Our email marketing strategy will include an awareness not to inundate our guests with email. Promotional content will be developed with the goal of enticement versus …show more content…
Our appeal as a moderately priced full service restaurant positions us as a likely destination for workers during lunch.
We also anticipate a significant carryout and catering business. The general manager will actively pursue business relationships that will be beneficial to PIZZA BAR.
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The main aim of any business is profitability and growth. Stakeholders are very particular on identifying strategies to promote business growth. Key to a successful business is to offer the right product at the right time. Of the four standard growth models, the product development and diversification models have the disadvantage of brand dilution and brand confusion for Ruth Chris. Penetration model could definitely help in furthering the business however; its limitations are due to smaller scope in the current markets for fine dining establishments.
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