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Pizza Hut Swot Analysis Essay

1007 Words5 Pages

INTRODUCTION
Franchises can bring a person success and failure. It all depends on what fra
FRANCHISE ONE (SUMO SALAD – QUEEN ST) $400 000
Co-Founders Luke Baylis and James Miller first opened their small unheard of business in America in the 1920s. Over 100 stores later in Australia with international locations in New Zealand, Singapore, United Arab Emirates, South America and the USA. SumoSalad dominant the health fast food industry with its range of delicious and nutritious products that appeal to a wide variety of customer’s tastes. Statistics suggest people are eating healthier, Sumo salad recognises this and therefore, they are able to enjoy a healthy profit and revenue growth (Sumo Salad, 2012).
SWOT
Strengths
• Located right in the heart of …show more content…

They use the finest ingredients but the way they combine them is what makes the difference from their competitors. Crust make their pizza the old style way, all by hand. All their pizzas are gourmet which really make them the leaders of quality pizza. Their innovative menu gives the customers a lot of variety. (Crust Gourmet Pizza, 2012).
SWOT
Strengths
• Healthy option pizza rather than unhealthy competitors for example Dominos
• Becoming more popular by being the healthier option pizza (Watson, 2015)
• Pizzas are gourmet. Better quality then competitors
• Don’t have to run the business alone. Support, knowledge and experience is provided.
• 95% of stores owned and operated as franchises, so there is proven success (Crust New Zealand, 2015)
Weakness
• Prices may be more expensive due to pizza is gourmet
• Since population seem to be eating more healthy, pizza may not be the healthy option for them
• Number of competitors, for example Dominos
Opportunities
• Bring out a healthy pizza to accommodate for healthy eaters
• Use more fresh produce to create pizza
• Open more stores

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