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Swot Analysis Of Plastic Industry

4296 Words18 Pages

INDUSTRY PROFILE
The Indian plastic industry has taken great strides. In the last few decades, the industry has grown to the status of a leading sector in the country with a sizable base. The material is gaining notable importance in different spheres of activity and the per capita consumption is increasing at a fast pace. Continuous advancements and developments in polymer technology, processing machineries, expertise, and cost effective manufacturing is fast replacing the typical material in different segment with plastics.

On the basis of value added, share of India 's plastic products industry is about 0.5% of India 's GDP. The exports of plastic products also yield about 1% of the country 's exports. The sector has a large presence of small scale …show more content…

 Has the two decades of expertise in the industry.
 Industry leader in Jar segment.
 Market leaders in plastic bottle production
 Technical and experienced manpower
 Improvised infrastructure
 Efficient communication network
 Efficient management of resources
 Reach out lower distribution channels
 Automated and highly sophisticated machines
 Capacity to meet higher demand

WEAKNESS
 Not a diversified player.
 Pearl polymer is not vertically integrated.
 The cost involved in completion of the product is high
 As the company is in process of decreasing the existing manpower, company has become very cautious of recruiting new people, because of which the company may lose opportunity of obtaining creative and enthusiastic people in further development of the

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