Swot Analysis Of Procter And Gamble

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T The Procter & Gamble Co. is a global manufacturer and marketer of consumer products for the Beauty and Grooming, Health and Well-Being, and Household care segments. It was founded 175 years ago and has risen to become an American icon with products like Pampers, Tide, Head and Shoulders and Gillette. It markets more than 250 brands to nearly 5 billion consumers in 140 countries. The total annual net sales equal 83 billion dollars, making it one of the largest fast moving consumer goods companies in the world. Procter and Gamble is an established household brand around the world. It is a leader in the development, distribution and marketing of the five main segments they cover. These segments are Fabric and Home Care, Baby Care and Feminine Care, Family Care, Beauty Care and Health Care and Snacks and Coffee products that are structured into four business units. These products are sold through the world through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons, e-commerce and high-frequency stores. It was founded in 1837 and is a publicly listed company headquartered in Cincinnati, Ohio. The business was a partnership between William Procter and James Gamble. They originally started by selling soap and candles. By 1890, the company was already selling more than thirty different types of soap. They had a strong focus on innovation and marketing from the very beginning and began producing new products like detergents and

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