Swot Analysis Of Proctor And Gamble
of Proctor and Gamble
• Strengths: 1- P&G 's strong reputation and long history: P&G has had always a great reputation in the market since its foundation in 1837. It was one of the first companies in its field to make products that no other company can make or even compete with their quality. Consumers all over the globe had been using its products because the company had been offering brands that proved to be very reliable.
2- New strong CEO leadership: Alan George Lafley as CEO, in place of Jager, altered organizational structure from one based on geography to one based on global product lines. Lafley pursued many new developed markets, and even underdeveloped market; adding enormous market share to the company.
3- The
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Someone had to save the company by making a huge turnaround strategy. The company was counting on the sales of Macintosh, but it could not compete with cheaper Microsoft PCs, and wide-spread dominating operating system Windows. Sales were down; the company losing its market share, and Steve jobs was kicked out of the company. The new CEO took a desperate measure and brought Steve Jobs to save the company. Jobs saved the company by executing a turnaround strategy that included: taking a $150 million cash infusion from rival Microsoft in exchange for rights to ship Microsoft Office and Internet Explorer on the Macintosh, turning away from Apple’s failing original vision of a computer-only company and began creating the cornerstone of the turnaround iMacs, iPods, and iPhones, and finally, when conventional wisdom suggested shedding real estate, not acquiring it, Jobs opened Apple Stores putting his products front and center. The History of the Apple Macintosh » Mac History. …show more content…
Jobs took the company from black & white outlook of conducting business to a colorful one. He knew that was the time for the company to rebuild itself from scratch. The company transitioned into producing a flexible operating system that not only runs some Microsoft 's apps, but runs other companies ' too. A great flexibility which changed how people view Macintosh. New products that gave Apple extremely a larger share in the market by Dominating how people will be listening to music, use computers, and call until today. Instead of a bankruptcy, Apple reversed its strategy forever to become one of the most valuable companies in the world with a huge market
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