Swot Analysis Of Proctor And Gamble

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of Proctor and Gamble • Strengths: 1- P&G 's strong reputation and long history: P&G has had always a great reputation in the market since its foundation in 1837. It was one of the first companies in its field to make products that no other company can make or even compete with their quality. Consumers all over the globe had been using its products because the company had been offering brands that proved to be very reliable. 2- New strong CEO leadership: Alan George Lafley as CEO, in place of Jager, altered organizational structure from one based on geography to one based on global product lines. Lafley pursued many new developed markets, and even underdeveloped market; adding enormous market share to the company. 3- The…show more content…
Someone had to save the company by making a huge turnaround strategy. The company was counting on the sales of Macintosh, but it could not compete with cheaper Microsoft PCs, and wide-spread dominating operating system Windows. Sales were down; the company losing its market share, and Steve jobs was kicked out of the company. The new CEO took a desperate measure and brought Steve Jobs to save the company. Jobs saved the company by executing a turnaround strategy that included: taking a $150 million cash infusion from rival Microsoft in exchange for rights to ship Microsoft Office and Internet Explorer on the Macintosh, turning away from Apple’s failing original vision of a computer-only company and began creating the cornerstone of the turnaround iMacs, iPods, and iPhones, and finally, when conventional wisdom suggested shedding real estate, not acquiring it, Jobs opened Apple Stores putting his products front and center. The History of the Apple Macintosh » Mac History.…show more content…
IMacs, iPods, and iPhones were introduced to the world. Apple took an extreme measure in its strategy, and long term manufacturing. It diversified its production plans in a way no other company ever done. So, a huge turnaround strategy made Apple changes its dependability on Macintosh, and at the same time, retrieved its lost consumers ' trust. The third and last strategy was to avoid offering its products only in outside retailers. Apple opened many stores that have its name shining. The step of opening Apple stores that not only sell products, but offer consumers help, and maintenance. This idea was an unstopping ad to Apple, where the name of Apple spread everywhere, from malls to the streets. Consumers ' trust was back because they have an official Apple place where they can get help, brows the products freely, and ask
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