Rohim Swot Analysis

ASSIGNMENT

STRACTEGIC MANAGEMENT

BARCLAY PUBLIC LIMITIED COMPANY

NAME : WAN AMIRUDDIN BIN WAN AHMAD

PROGRAM : BACHELOR OF ACCOUNTING

MATRIC NUMBER : 037489

SUBJECT : STRATEGIC MANAGEMENT (MTF4033)

LECTURER : EN MOHAMAD ZULKIFLI BIN ABDUL RAHIM

Word limit : 1821 Words

TABLE OF CONTENTS

1.0 INTRODUCTION 2

2.0 LITERATUE REVIEW 3

3.0 ABOUT COMPANY 4

3.1 Company Background 4

3.2 Vision & Mission 4

3.3 Product & service 4

4.0 COMPANY AUDIT 5

4.1 Internal Audit 5

4.2 External Audit 5

4.3 Competitive Advantage 6

5.0 STRATEGY 6

6.0 CRITICAL ANALYSIS 7

7.0 FINDING 8

8.0 CONCLUSION 8

REFERENCE 9

1.0 INTRODUCTION

This study is to analysis and interpreted company strategy applied to be sustainable and competitive advantage in the

This company operates as a banking and financial institution business that engages in providing retail banking, investment banking, as wealth management, credit card, and mortgage lending service in Europe, America, Africa and Asia. The Chief Executive Officer of the company is Jes Staley has joined the company in December 2015. This company is one of biggest sponsorship in Premier League in England football league started from 2001 until now 2016.

3.2 Vision & Mission

The vision of the Barclays PLC is Barclays are committed to building a world-class organization. The company purpose is helping people achieve their ambitions – in the right way, which is by serving various of service in financial in worldwide. The vision follows by values to accomplish those statement by five categories which is respect by build the trust, integrity by work fairly and ethically, service by put a client and customer as a centre, excellent by the use of skill, energy and resource, and stewardship by passionate about leaving things better.

3.3 Product &

Another article discusses about the resources to generate a strategic management process that included and the basis of analysis of the relationship between competitive advantage, capabilities, resources and profitability.

In this study, we also can found that the importance of each stage of strategic management model that started from formulating, implementing and evaluating. Especially in early stage, where we identify the vision and mission of the company, by determine internal audit which the strength and weaknesses of the company, by determine external audit which the opportunity and threat toward company. The formulating stage has very importance role to generate the best strategy and the favorable result in future.

On other hand, from the vision and mission, company objective, internal audit, external audit, and competitive advantage. We can conclude the strategy that suitable and effective in action. There are several strategies, which are market penetration, unrelated diversification and market segmentation that prove the strategy is work with effectively. This company has very high competition in the global markets, however still survive in very long term condition. The question how the company survives is answer by the way company implements the strategy with