Swot Analysis Of Puteri Emis
Vision Statement
Our vision is to be the top 3 market leader in the household product industry, delivering outstanding quality products and excellent customer value.
We strive to sustain profitable growth by providing the best customer experience to our consumers. Continuous attentions are placed on our consumer’s needs and preferences to produce higher quality products that are environmental friendly and low in price. We are moving towards such vision by strengthening our production process with innovation and technological advancement.
We too are committed to establish a culture that support our team members. That is by providing a great platform for employee growth, and in turn, building a solid foundation for the company.
Corporate
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1993
Introduction of Fresh & White toothpaste
Our invention does not stop there, in 1993, we started introducing Fresh & White toothpaste.
1990
The year where we set up our very first manufacturing plant
March of 1990 was a stimulating year for us, as we successfully set up the very first manufacturing plant in Tebrau Industrial Estate, outside Johor Bahru with a land area of 10 acres.
To further enhance the product line of Southern Lion, we started producing detergents in powder, liquid, bar and paste form. Our excitement does not stop there, in the same year we also crafted Senang dishwashing paste and Mama Lemon for our sister companies.
1997
The fabrication of second drying tower
With the birth of the second drying tower, our powder detergent production was doubled, all thanks to the expansion of our production capacity.
1998
The first year into Personal Care Products market, with introduction of Shokubutsu
Despite the hefty competition in the market, Southern Lion embarked on a new journey by venturing into the Personal Care products which make way to the foundation of Shokubutsu Body Shower Form with 2
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Career
Why should you join us?
For those who loves lifestyle and have a way with people, Southern Lion Sdn. Bhd. is the ideal choice for you. We are ISO 9001 and ISO 14001 certified and have the resources to serve and support our customer base effectively and efficiently. Southern Lion seeks to put in place the best conditions for creating employee loyalty with a variety of projects, career evolution, training, excellent working environment and conditions.
In order to deliver our mission as effectively as possible, we pay very close attention to the self-fulfillment, development and wellbeing of our team members.
Join us today, we are waiting for your expertise!
Contact Us
We’re always up for a chat.
Whether you are a talker or typer, we have a direct line for you to contact us. Send us your comments, suggestions or questions and we will get back to you as soon as possible.
Call
Got questions about Southerlion’s products? Call us Monday to Friday 9am-
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