Qantas Airways Ltd is Australia's national carrier and a dominant player on the Australian market and specifically ranks ninth in global (Air transportation, 2013). Qantas has an integrated global marketing strategy based on a consistent brand positioning across all markets with excellent brand image in safety record and reputation in the industry as the provider of on-time quality air travelling services to its passengers (Qantas On-Time Performance, 2014). However, the airline has experienced a tough business environment due to interaction between external and internal environment forces that lead to number of strategic issues, therefore the purpose of the report was to critically analyse the key strategy issues through strategic analysis tool like SWOT and PESTLE.
Besides offering airline services, QANTAS Group has been offering various kinds of other services; QANTAS Freight, QANTAS Link, Q-Catering and QANTAS Loyalty. Since its inception, QA pioneered in offering quality airline services. It has won many accolades for achievements and has been recognized as a successful airliner. Qantas Airlines along with Jetstar serves operates in 58% of Australian domestic markets and 42% of International markets in terms of passenger distribution (Qantas Data Book, 2014). QA offers all classes of services, whereas Jetstar offers low cost domestic services.
Qantas Airways (integration between Jetstar and Qantas), is the flag carrier of Australia, which well-known as the famous low cost airline with the strongest band and one of three oldest airlines in the world. Its nickname is “the flying kangaroo”. From the beginning that the company uses the biplane that can serve only one or two passengers, but now the airline can support the demand of the passenger by using bigger plane such as AIRBUS A380 that can carry the passenger around 450 per flight. The successful of Qantas airline are not only the machine but it comes from the manpower that attempt to institute the Queensland and Northern Territory Aerial Services Ltd (QANTAS) from the past the airline flight with the big problem is war by have
The two largest OTAs (Online Travel Agencies), Priceline Group and Expedia Inc., control 95% of OTA market in the U.S. Amadeus, Sabre, and Tra ve l p o r t , t h e t o p t h re e G D S s (G l o b a l D i s t r i b u t i o n Sy s t e m s), h a ve 9 9 % c o m b i n e d m a r ke t s h a re i n n o n - d i re c t inventory in the air market. The concentrated structure of travel distribution has also been one of the factors allowing these companies to make record-breaking revenues, with Priceline Group enjoying a decade of year-over-year 40% EBITA growth. These dominant players lack the economic incentive to innovate because there are only two
The only differences between airlines industry is only in terms of their package deal and offering. For example, if the customer does not intent to take travel agencies they might look for AirAsia services whereby AirAsia provide holiday packages that comprising flight ticket, accommodation and travel guides. But the most crucial thing that customers look forward is the place of destination offered by the airlines which indicates the high bargaining power of purchasers. Apart from that, it can be seen that there are low changes costs as the price offered does not have much distinction and it will lead customer to pick the airlines that suit with their time schedule. Another factor is the amount of consumers that purchase airline tickets came from middle class income.
Total Quality Management “Implementation in Pakistan International Airline with comparison of Emirates Airline & Saudi Arabian Airline” INTRODUCTION Airline industry is the most important element in leisure/tourism as well as conduct international business, which plays significant role for the growth of global economy. Airline industry is worldwide biggest industry; in 2006 the revenue from airline industry has been generated more than $12.9 billion (IATA, 2007a). Globally estimated direct contribution for national GDP was $140-145 billion (IATA, 2007b).There is lots of attraction in the airline industry. The airline industry will progress more and more in future because of continuous increasing of tourists, convenience of travelling, increase
The Indian airlines was forced to improve its service levels when confronted by the quality provided by the private operators. For instance, Jet had created a name for itself in punctuality and customer service orientation. It became the preferred carrier for the business class in the country. Emergence of New Indian Airline industry The steady growth of the Indian economy at CAGR of ~6% per annum in early 2000’s had changed the entire market landscape for the aviation industry. Emergence of new Indian middle class, information technology boom, had created a demand for both business and leisure travel.
Airbnb has growing competitors Airbnb is a vacation rental site, which serves as an online market place for property owners. The company is headquartered in San Francisco, California. Started in the year 2008, the company has managed to establish its presence in 191 countries and 34,000 cities across the globe. The company has 2 million listing on its website. The business model of Airbnb is popularly referred to as sharing economy or gig economy.
The airline used world’s top 10 carriers for its operations. In 2014 Emirates is declared world’s number 4 largest operated airlines of the world which take a huge amount of people and reached them their desired destination. It is recognized the 3rd largest cargo airline too. 1.2: Human Resource Set up 2.0: Analysis and Discussion 2.1: Size and Growth The fleet size of the airline consists of 221 and they touched more than 142 destinations around the world. Its fleet consists of • 218 passenger aircrafts • 14 cargo freighters • 1 executive jet
These flights take place from the Dubai International Airport and travel to more than 142 cities spread across 78 countries across the globe (Tenney, 1977). Emirates Airlines is ranked among the ten best carriers in the whole world based on the number of passenger kilometers .The company has also grown to become the biggest airlines in the region in terms of , passengers, fleet size